Pemetaan persona Konsumen, Analisis SWOT, Dan Analisis Digital Marketing Nawa…

This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main consumers are…

Strategi Marketing Melalui Penyesuaian Search Engine Optimization (SEO) Dan K…

kualitatif

Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…

"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…

Analisis Marketing Mix 7P Pada "Pameran Internasional Word Hapex Thailand"

Kualitatif

Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…

"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…

Analisis Pengaruh Literasi Keuangan, Persepsi Risiko, Dan Tingkat Pendapatan …

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ISBN/ISSN

NIM.2110101100

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REF 658.8342 ALF a

Strategi Digital Marketing Dalam Meningkatkan Minat Beli Kendaraan Bekas Mela…

This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.

Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…

"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…

Analisis Content Marketing Dalam Meningkatkan Reach Pada Media Sosial Instagr…

"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…

Pengaruh Social Media Marketing, Content Marketing, Dan Customer Engagement P…

"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…

Studi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …

": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…

Inovasi Gedung Putih Dalam Budidaya Walet: Pengembangan Bisnis Kotenk SW Deng…

"Objective : Here is a concise version of the given text: This study aims to identify customer segments, define unique value propositions, and determine effective marketing channels for Kotenk SW's swallow bird’s nest business using the Business Model Canvas approach. By analyzing these elements, the research seeks to develop an innovative strategy to enhance competitiveness in dome…

Green Marketing Dan Islamic Corporate Sosial Responsibility: Pengaruh Brand I…

"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…

Pengaruh Artificial Intelligence, Digital Marketing dan Islamic Marketing Eth…

Kuantitatif

Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…

Kuantitatif

Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…

"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…

Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kep…

" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…

Metode Multifactor Evaluation Process Untuk Menentukan Strategi Promosi Unive…

"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…

Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…

"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …

Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…

"This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results show…