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Found 1 from your keywords: subject="Live Streaming Interr...
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Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
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RIFAL, MUHAMAD

"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…

Edition
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ISBN/ISSN
NIM.2310101002
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Series Title
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Call Number
REF 658.84 RIF p