Filter by

  • Publication Year
    To
  • Availability
  • Attachment
  • Collection Type
    See More
  • General Material Designation
    See More
  • Location
    See More
  • Language
    See More
Found 20 from your keywords: subject="Kredibilitas Influenc...
cover
Pengaruh Sosial Media Marketing, Influencer Dan Konten Pada Aplikasi Tiktok T…
Comment Share
Wahyudi, Muhamad Aufa Rafi

Tujuan: Penelitian ini memiliki tujuan untuk mengetahui pengaruh sosial media marketing, influencer dan konten secara parsial dan simultan terhadap keputusan pembelian produk pembersih kerak mesin di tiktok shop. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada pengguna tiktok di wilayah JABODETABEK dengan umu…

cover
Analisi Perilaku Impulsive Buying Pada Aplikasi Tiktok Shop Produk Kosmetik H…
Comment Share
Hisbulloh, Ahmad Fikri

ABSTRAK Name : Ahmad Fikri Hisbulloh NIM : S.1910.3056 Department : Ekonomi Syariah Title : ANALISIS PERILAKU IMPULSIVE BUYING PADA APLIKASI TIKTOKSHOP PRODUK KOSMETIK HALAL: Studi Kasus di Wilayah Jabodetabek Penelitian ini merupakan penelitian empiris yang bertujuan untuk mengetahui perilaku impulsive buying pada aplikasi TikTok shop produk kosmetik halal pada masyarakat di Jabod…

cover
Pengaruh Electronic Word of Mouth, Social Media Marketing, dan Influencer ter…
Comment Share
Safira, Syarifah

Untuk mencari informasi mengenai pengaruh Electronic word of mouth, Sosial Media Marketing, terhadap Minat Pembelian produk Asuransi Syariah pada JABODETABEK. Metode : Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada Masyarakat di Wilayah Jabodetabek dengan total sampel sebanyak 150 responden. Analisis data yang d…

cover
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
Comment Share
Sutiady, Muhammad Dustin

"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…

cover
Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awaren…
Comment Share
Ramadhan, A. Mujahid

The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This research employs a quantitative approach with a survey method. The population of this study …

cover
Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Tas Jims Ho…
Comment Share
Dewi, Dini Puspita

"Objective: This research aims to determine the level of buying interest in Jims Honey bags using the live streaming variables of the TikTok application, influencer and price. This research has an age range of 13 years and over in the Bogor city area Method: This research uses a descriptive quantitative approach with the Partial Least Square- Structural Equation Modeling (PLS-SEM) analy…

cover
Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kep…
Comment Share
Adani, Wafiqa

" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…

cover
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
Comment Share
Ma'rufa, Amalia

"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…

cover
Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…
Comment Share
Pratiwi, Alya Junianti

"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…

cover
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
Comment Share
Irsyad, Muhammad Harits

"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…