Objectives Methods Result/Findings : This study aims to determine the influence of Word of Mouth, Service Quality, and Instagram Content Quality on repurchase decisions of consumers at Kopi Nako in the Bogor area. : This research employed a quantitative approach with a survey method. The population consisted of consumers who had visited and made purchases at Kopi Nako in Bogor. The sampling tec…
"Purpose : This study aims to obtain a business planning model using the Business Model Canvas (BMC) for Mama Bangga Coffee Shop in Cibinong, Bogor Regency by focusing on Customer Segments and Value Propositions. Method : The research methodology used involves field studies, interviews through action research. Result : The findings of this study describe the Value Proposition as a va…