Pengaruh Penyediaan Quick Response Code Indonesia Standard (QRIS) Di Depan To…

"This study aims to determine the effect of providing QRIS in front of stores on consumer purchasing interest in Bogor Regency, with a focus on three main factors, namely convenience (perceived ease of use), speed (speed), and security (security) in influencing consumer decisions to transact using QRIS. : This study employed a quantitative method with purposive sampling. 160 respo…

Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…

"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…

Pengaruh Citra Merek, Media Sosial, Dan Religiusitas Terhadap Minat Beli KFC:…

"Goal: This study aims to determine how brand image, social media, and religiousity influence KFC purchasing interest and the role of boycott as a moderation. Method: This study uses a descriptive quantitative approach with primary data as the data source used. The data source collected using purposive sampling technique by distributing questionnaires to respondents in the Jabodetabek, …

Pengaruh Sikap, Kepercayaan Konsumen, Dan Kemudahan Penggunaan Terhadap Minat…

"This study aims to examine repurchase intention in the Shopee marketplace using the variables of Attitude, Consumer Trust, and Ease of Use. The research is specifically focused on Generetion Z in Riau Province. : This study employs a descriptive quantitative approach with Partial Least Square – Structural Equation Modeling (PLS-SEM) as the analysis technique. The sampling method …

Pengaruh E-Service Quality Kepuasan dan Loyalitas Pelanggan Terhadap Minat Pe…

Pemodelan persamaan struktural

Faktor-Faktor yang Memengaruhi Minat Gen Z Dalam Berdonasi Online Untuk Pales…

Methods Result/Finding : This study employs a quantitative approach using a survey method. Data were collected through an online questionnaire completed by 254 Gen Z Muslim respondents in the Jabodetabek area who have an interest in donating and have previously visited the Kitabisa.com website. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to exa…

Determinan Intensi Pembelian Produk Makanan Kemasan Halal Impor

To analyze the partial and simultaneous influence of the variables of religiosity, halal awareness, trust in halal certificates, product quality, and price on the purchase intention of imported halal packaged food products among Muslim consumers in the Jabodetabek area. : This study uses a quantitative approach with a case study of Muslim consumers in Jabodetabek. Data collection techniques are…

Analisis Pengaruh Perceived Ease of Use dan Perceived Usefulness terhadap Int…

"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…

Analisis Pengaruh Kehalalan Produk Dan Religiusitas Terhadap Keputusan Pembelian

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran halal, label halal, dan kesadaran merek halal terhadap keputusan pembelian konsumen, dengan religiusitas sebagai variabel moderasi, pada produk Halal Network International (HNI). Metode: Penelitian ini menggunakan pendekatan metode kuantitatif dengan pengumpulan data sample secara online melalui kuesioner yang dira…

The Influence of Perceived Ease of Use, Attitude Toward Behavior, Subjective …

Purpose: This thesis aims to find out if there any influence of perceived ease of use (X1), attitude toward behavior (X2), subjective norm (X3), perceived behavioral control (X4), on intention to use e-wallet in generation Z Bogor Raya (Y). Method: This study uses a descriptive quantitative approach. Sampling techniques using non-probability sampling and purposive sampling by disseminati…

Analisis Faktor-Faktor Yang Memengaruh Intensi Investor Untuk Berinvestasi Ke…

Purpose: This study aims to analyze the factors that influence investors' intentions to repeat invest in the Sharia Securities Crowdfunding Platforms. Method: This study adopted structural equation modelling using the partial least squares approach to test the hypotheses. Based on purposive sampling, the questionnaire was distributed through an survey and received 54 responses. Fact/Fin…

Pengaruh Electronic Word of Mouth, Social Media Marketing, dan Influencer ter…

Untuk mencari informasi mengenai pengaruh Electronic word of mouth, Sosial Media Marketing, terhadap Minat Pembelian produk Asuransi Syariah pada JABODETABEK. Metode : Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada Masyarakat di Wilayah Jabodetabek dengan total sampel sebanyak 150 responden. Analisis data yang d…

Faktor Generasi Milenial Di Jabodetabek Menjadi Nasabah Bank Syariah

Edition

-

ISBN/ISSN

NIM .18130023

Collation

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Series Title

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Call Number

REF 658.8342 ALA f

Faktor Generasi Milenial Di Jabodetabek Menjadi Nasabah Bank Syariah

Edition

-

ISBN/ISSN

NIM .18130023

Collation

-

Series Title

-

Call Number

REF 658.8342 ALA f

Pengaruh Social Media Market dan teori Technology Acceptance Model (TAM) terh…

Edition

-

ISBN/ISSN

NIM 2110101129

Collation

-

Series Title

-

Call Number

REF 658.84 IBR p

Pengaruh Youtube Ads, User Interface, User Experience terhadap Keputusan Pemb…

Tujuan : Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Youtube Ads, UI, UX e-commerce terhadap keputusan pembelian di Tokopedia pada masyarakat Gen Z wilayah JABODETABEK sehingga dapat menjadi informasi baru bagi e-commerce Tokopedia dalam pemasaran di bidang Digital Marketing. Metode : Metode penelitian ini adalah kuantitatif. Populasi dari penelitian ini adalah M…

Determinan Faktor yang Mempengaruhi Minat dalam Bersedekah (Studi Kasus Gener…

Tujuan : Penelitian ini bertujuan untuk mengetahui mengetahui faktor-faktor yang mempengaruhi minat Gen Z dalam bersedekah di wilayah Jabodetabek. Metode : Structural Equation Modeling – Partial Least Square (SEMPLS). Hasil/ temuan : Penelitian ini menguji sikap, norma subjektif dan kontrol perilaku terhadap minat Gen Z dalam bersedekah. Populasi penelitian ini adalah Generasi Z di…

Pengaruh E-Service Quality, Website Design Quality terhadap Repurchase Intent…

Tujuan: Untuk mendapatkan informasi mengenai pengaruh e-service quality, website design quality terhadap repurchase intention dan e-trust sebagai variabel mediasi pada pengguna platform TikTok Shop di kalangan mahasiswa aktif Institut Agama Islam Tazkia Bogor Angkatan 2019, 2020, 2021, dan 2022. Metode: Penelitian ini menggunakan metode kuantitatif. Pendekatan pada penelitian ini mengg…

Analisis Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Kepuasan Konsumen T…

Tujuan penelitian yang dilakukan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, persepsi harga dan kepuasan konsumen secara parsial dan simultan terhadap minat beli ulang konsumen studi pada rumah makan padang Zulaikha di Kota Medan. Penelitian ini menggunakan model uji regresi linear berganda dengan menggunakan alat bantu SPSS Statistic 20.0 for windows untuk memperla…

Determinants of Indonesian Diaspora's Donation Intention Through Crowdfunding…

Objective : This study aims to determine the factors that influence the intention of the Indonesian diaspora to donate using a crowdfunding platform. This study uses five variables: attitude, subjective norm, perceived behavioral control, personal norm, and religiosity. Method : Partial Least Square Structural Equation Modeling (PLSSEM) approach was used to test the measurement model …