"Goal:. This study aims to analyze the factors influencing the adoption of Islamic banking by the millennial generation in Indonesia. The focus on this productive age group is based on their potential as primary users of Islamic financial services, given their adaptive characteristics to innovation and technology, and their current dominant generation in Indonesia. Using a modified and …
Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a product. The d…
"Tujuan: Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh transparansi, inovasi, religiositas dan kualitas pelayanan terhadap minat masyarakat dalam berzakat di jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sampel ditentukan melalui teknik purposive sampling dengan penyebaran kuesioner secara onl…