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Found 1 from your keywords: subject="Influencers"
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Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
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Irsyad, Muhammad Harits

"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…

Edition
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ISBN/ISSN
NIM.21101.01128
Collation
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Series Title
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Call Number
REF 658.8343 IRS p