Pengaruh Review Produk, Electronic Word Of Mouth (E-WOM), Dan kredibilitas In…

Kuantitatif

Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…

"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…

Pengaruh Konten Media Sosial, Influencer Marketing, dan Online Reviews Terhad…

Kuantitatif

Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…

"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…

Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kep…

" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…

Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Tas Jims Ho…

"Objective: This research aims to determine the level of buying interest in Jims Honey bags using the live streaming variables of the TikTok application, influencer and price. This research has an age range of 13 years and over in the Bogor city area Method: This research uses a descriptive quantitative approach with the Partial Least Square- Structural Equation Modeling (PLS-SEM) analy…

Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awaren…

The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This research employs a quantitative approach with a survey method. The population of this study …

Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…

"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…

Pengaruh Electronic Word of Mouth, Social Media Marketing, dan Influencer ter…

Untuk mencari informasi mengenai pengaruh Electronic word of mouth, Sosial Media Marketing, terhadap Minat Pembelian produk Asuransi Syariah pada JABODETABEK. Metode : Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada Masyarakat di Wilayah Jabodetabek dengan total sampel sebanyak 150 responden. Analisis data yang d…

Analisi Perilaku Impulsive Buying Pada Aplikasi Tiktok Shop Produk Kosmetik H…

ABSTRAK Name : Ahmad Fikri Hisbulloh NIM : S.1910.3056 Department : Ekonomi Syariah Title : ANALISIS PERILAKU IMPULSIVE BUYING PADA APLIKASI TIKTOKSHOP PRODUK KOSMETIK HALAL: Studi Kasus di Wilayah Jabodetabek Penelitian ini merupakan penelitian empiris yang bertujuan untuk mengetahui perilaku impulsive buying pada aplikasi TikTok shop produk kosmetik halal pada masyarakat di Jabod…

Pengaruh Media Sosial Tiktok Influencer Marketing Dan E-WOM Terhadap Keputusa…

Edition

-

ISBN/ISSN

NIM 19101022

Collation

-

Series Title

-

Call Number

REF 658.8342 AZI p

Pengaruh Sosial Media Marketing, Influencer Dan Konten Pada Aplikasi Tiktok T…

Tujuan: Penelitian ini memiliki tujuan untuk mengetahui pengaruh sosial media marketing, influencer dan konten secara parsial dan simultan terhadap keputusan pembelian produk pembersih kerak mesin di tiktok shop. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada pengguna tiktok di wilayah JABODETABEK dengan umu…

Pengaruh Influencer Marketing,Online Customer Review, Dan Brand Image Terhada…

Edition

-

ISBN/ISSN

NIM.18101132

Collation

MBS

Series Title

-

Call Number

REF 658.8343 PUT p

Pengaruh media Sosial Tik Tok, Influencer Marketing Dan Kualitas Pelayanan te…

Edition

-

ISBN/ISSN

NIM.18101124

Collation

MBS

Series Title

-

Call Number

REF 658.8342 SAN p

The Effect Radio Broadcasting, Nganggung Traditional, Local Influencer and Ed…

Edition

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ISBN/ISSN

NIM.17101212

Collation

MBS

Series Title

-

Call Number

REF 658.15 ERW t

Pengaruh Influencer, Kualitas Produk Dan Harga Dalam Meningkatan Brand Awaren…

Edition

-

ISBN/ISSN

NIM.17101107

Collation

MBS

Series Title

-

Call Number

REF 658.8343 HAN p

Pengaruh Influencer, Brand Ambassador, Dan Brand Image Terhadap Keputusan Pem…

Edition

-

ISBN/ISSN

NIM.17101040

Collation

MBS

Series Title

-

Call Number

REF 658.8343 DUA p

Analisis Pengaruh Celebrity Endorse, Beauty Influencer, Harga dan Sertifikat …

Edition

-

ISBN/ISSN

NIM.16101167

Collation

MBS

Series Title

-

Call Number

REF 658.8343 ILL a

Analisis Pengaruh Influencer Marketing, Iklan dan Brand Awareness Terhadap Ke…

Edition

-

ISBN/ISSN

NIM.16101002

Collation

MBS

Series Title

-

Call Number

REF 658.8343 SYA a