"Goal : This study aims to analyze the influence of Maqashid Sharia dimensions on the intention to use halal cosmetics among married Muslim women in the Greater Jakarta area (Jabodetabek). Halal cosmetics are viewed not only as a matter of aesthetic need but also as an expression of religious values implementation within Muslim family life. Methode : This study stems from the importance …
"Goal: This study aims to analyze the influence of halal literacy and awareness, religiosity, perceived benefits, perceived ease, and external support on the intention and actual behavior of Micro, Small, and Medium Enterprises (MSMEs) in obtaining halal certification. The research focuses on identifying the most consistent factors affecting both variables to provide strategic recommend…
"Goal: This study examines the influence of public policy, self-efficacy, and halal literacy on the intention and behavior of halal entrepreneurship within Indonesia’s Halal Culinary Zones. Method: Using a quantitative, cross-sectional survey, data were collected from micro, small, and medium enterprise (MSME) owners across 21 designated locations. The Partial Least Squares–Structura…
"Goal : This study aims to investigate the influence of halal literacy, product knowledge, and price on the intention to purchase halal dietary supplement, and also to determine the level of halal literacy on productive age range of 18-65 years old muslim consumer in Jabodetabek. Methode : This study uses a theory of planned behaviour approach combined with the addition of halal liter…
Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to understand the u…
This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor who have prev…
Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh nilai religiusitas, literasi halal, dan pengetahuan produk terhadap keputusan konsumen muslim di wilayah JABODETABEK untuk memboikot produk McDonald's. Penelitian ini dilakukan dengan latar belakang meningkatnya kesadaran konsumen muslim terhadap isu-isu global, seperti konflik Israel-Palestina, yang mempengaruhi keputusan k…
Tujuan : Skripsi ini membahas analisis penerapan penginapan berbasis syariah di wilayah Kota Bogor. Metode : Penelitian ini menggunakan pendekatan kuantitatif pada wilayah Kota Bogor. Data dari penelitian ini diperoleh dari hasil penyebaran kuesioner melalui google form dan data tersebut diolah dengan menggunakan SEM (Structural Equation Modelling). Untuk hasil yang dituliskan adalah…
Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh literasi halal, pengetahuan label halal, dan pengetahuan produk halal terhadap minat beli produk makanan dan minuman halal Metode : Penelitian ini menggunakan pendekatan kuantitatif dengan data primer sebagai sumber data yang digunakan. Data penelitian ini diperoleh dari penyebaran kuesioner kepada responden di Provinsi Bante…