Pengaruh Fomo, Halal, Awarenes, Halal Label, Dan Store Atmosphere Terhadap Pu…

"Objective : This study aims to analyze the effect of Fear of Missing Out (FoMO), Halal Awareness, Halal Label, and Store Atmosphere on purchasing decisions at oriental restaurants in the Jabodetabek area. Methods : The method used in this study was quantitative descriptive with data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique using SmartPL…

Pengaruh Persepsi Label Halal, Tingkat Penjualan, dan Review Produk Terhadap …

Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of samples used…

Faktor Determinan Pembelian Obat Herbal Bersetifikat Halal di Jabodetabek: Se…

“Determinant Factors of Purchasing Halal-Certified Herbal Medicine in Jabodetabek: An Analysis of Education as a Moderating Variable” : This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 203 Muslim respondents who had consumed herbal medicines in the Jabodetabek area. The data were analyzed using Partial Le…

Pengaruh Green Marketing, Kualitas Produk dan Label Halal Terhadap Keputusan …

Objective : This study was conducted to determine the influence of green marketing, product quality and halal label on Fore Coffee purchasing decisions in Bogor. Method : This research uses quantitative methods with non-probability sampling techniques. This research requires a minimum of 400 respondents. The data obtained was processed using the SPSS application. Results/Findings …

Pengaruh Ekuitas Merek dan Label Halal terhadap Keputusan Minat Beli Dalam Pe…

Tujuan : Penelitiaan ini bertujuan untuk menganalisis pengaruh ekuitas merek dan label halal terhadap keputusan minat beli kosmetik Wadah dari persepektif pemasaran Islam di wilayah Bogor. Metode : Penelitiaan ini menggunakan pendekatan kuantitatif dengan metode survey untuk mengumpulkan data dari konsumen yang telah membeli kosmetik Wardah di Bogor. Data analisis menggunakan teknik s…

Analisis Pengaruh Kehalalan Produk Dan Religiusitas Terhadap Keputusan Pembelian

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran halal, label halal, dan kesadaran merek halal terhadap keputusan pembelian konsumen, dengan religiusitas sebagai variabel moderasi, pada produk Halal Network International (HNI). Metode: Penelitian ini menggunakan pendekatan metode kuantitatif dengan pengumpulan data sample secara online melalui kuesioner yang dira…

Pengaruh Label Halal, Harga, Dan Electronic Word Of Mouth (E-WOM) Terhadap Ke…

Edition

-

ISBN/ISSN

NIM.19101098

Collation

-

Series Title

-

Call Number

REF 658.8343 FIR p

The Determinants Of Muslim Consumers Confidence In Muslim-Owned Restaurants W…

Edition

-

ISBN/ISSN

NIM.19101194

Collation

MBS

Series Title

-

Call Number

REF 658.8342 AZH t

Pengaruh Label Halal Gaya Hidup Harga Terhadap Keputusan Pembelian Produk Min…

Edition

-

ISBN/ISSN

NIM.16101151

Collation

MBS

Series Title

-

Call Number

REF 658.8343 CHA p

Analisis Faktor Determinan yang Mempengaruhi Keputusan Pembelian Produk Bandu…

Edition

-

ISBN/ISSN

NIM.16101014

Collation

MBS

Series Title

-

Call Number

REF 658.8343 RIS a

Analisis Fungsi dan Dampak Label Halal pada Produk Makanan Home Industry (Stu…

Edition

-

ISBN/ISSN

NIM.16104021

Collation

HES

Series Title

-

Call Number

REF 2X4.91 ALI a