"This research was conducted with the aim of analyzing the nfluence of social media marketing strategies on consumer decisions in choosing Hajj & Umrah travel, analyzing the influence of E-WOM on consumer decisions in choosing Hajj & Umrah travel, and analyzing the influence of service quality on consumer decisions in choosing Hajj & Umrah travel. : This study used a quantitativ…
Objective: This thesis aims to map the scientific research trends related to the economics of Hajj and Umrah over the past five to ten years. Using a bibliometric approach, the study identifies publication patterns, dominant topics, author collaborations, and the development of research themes in the field of Hajj and Umrah economics. Methodology: The research employs a quantitative approach us…
Tujuan: Penelitian ini bertujuan untuk menganalisis penerapan tata kelola Badan Pengelola Keuangan Haji (BPKH) sesuai Pedoman Governansi Syariah dari KNKG, termasuk pemahaman prinsip syariah dalam pengelolaan dana haji, identifikasi kendala dalam implementasinya, serta cara mengatasi kendala tersebut. Metode: Penelitian menggunakan metode deskriptif kualitatif yang mengevaluasi tata ke…