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Found 1 from your keywords: subject="Generasi Gen Z"
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Pengaruh Viral Marketing, Content Marketing Dan Brand Image Terhadap Keputusa…
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Fatimah, Nurul

"Purpose : This research aims to analyze the influence of viral marketing, content marketing, and brand image on the purchase decision of local clothing through the TikTok application among Generation Z in Bogor Regency. Method : The study employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial …

Edition
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ISBN/ISSN
NIM.2110101092
Collation
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Series Title
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Call Number
REF 658.872 FAT p