Purpose : : The Impact Of Sharia Financial Literacy, Price Discount, And Promotion On Attractiveness In Using Sharia Leasing (Case Study In Jabodetabek Area). To find out the influence of sharia financial literacy, price discounts and promotions on attractiveness in using sharia leasing in Jabodetabek. Methodology : Structural Equation Modeling - Partial Least Square (SEM PLS). Findings Keyword…
"This study aims to examine the influence of fashion trends, discount promotions, and advertising on consumer purchasing decisions on e-commerce platforms. This study was conducted to determine the extent to which these three marketing factors influence consumer behavior in making online shopping decisions. : The research approach used was quantitative, using the Partial Least …
"Penelitian ini bertujuan untuk mengetahui pengaruh Diskon Harga, Kualitas Pelayanan dan Kualitas produk terhadap Kepuasan pelanggan konsumen Gen-Z di Jabodetabek pada marketplace Lazada. Penelitian ini menggunakan pendekatan kuantitatif. Analisis yang digunakan adala analisis regresi linear berganda yang diolah dengan SPSS 23. Studi kasus pada Gen Z di Jabodetabek melalui penyebaran k…