Pemetaan persona Konsumen, Analisis SWOT, Dan Analisis Digital Marketing Nawa…

This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main consumers are…

Strategi Marketing Melalui Penyesuaian Search Engine Optimization (SEO) Dan K…

kualitatif

Kepuasan Nasabah Dalam Perbankan Digital Syariah Dengan E-SERVQUAL

Kuantitatif

Pengaruh Penyediaan Quick Response Code Indonesia Standard (QRIS) Di Depan To…

"This study aims to determine the effect of providing QRIS in front of stores on consumer purchasing interest in Bogor Regency, with a focus on three main factors, namely convenience (perceived ease of use), speed (speed), and security (security) in influencing consumer decisions to transact using QRIS. : This study employed a quantitative method with purposive sampling. 160 respo…

Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…

"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…

Strategi Digital Marketing Dalam Meningkatkan Minat Beli Kendaraan Bekas Mela…

This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.

Pengembangan Model Bisnis PT. Qupro Manajemen Indonesia (QUPRO) Melalui Fungs…

" This study analyzes and develops PT QUPRO Manajemen Indonesia’s business model using the Business Model Canvas (BMC) framework. It aims to help the company adapt to digital transformation and changing consumer behavior by optimizing the Digital, Platform, Partnership, and Strategic Development (DPPSD) Division to strengthen its value proposition and competitiveness in the event …

Implementasi Pengumpulan Data E-Government ke Dalam Website Elsa Kementerian …

Goal : To describe the implementation of asset valuation data collection and reporting into the ELSA PK system of the Ministry of Finance at KJPP Karmanto & Rekan Surabaya Branch, identify technical and administrative challenges, and evaluate the system’s effectiveness in improving work efficiency and regulatory compliance. Methods : This study employed a qualitative descriptive method using …

Studi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …

": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…

Analisis Pengaruh Literasi Digital, Kesiapan Digital, Dan Dukungan Pemerintah…

"To analyze the influence of digital literacy, digital Readliness, and Government support on the e-commerce adoption interest of MSMEs in Citeureup District. : This research employs a quantitative approach with a case study on MSMEs in Citeureup District. Data collection was conducted through a questionnaire distributed via Google Forms, addressing the research problem. The data ana…

Pengaruh Artificial Intelligence, Digital Marketing dan Islamic Marketing Eth…

Kuantitatif

Metode Multifactor Evaluation Process Untuk Menentukan Strategi Promosi Unive…

"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…

Identitas Visual Dan Strategi Digital Terhadap Perkembangan Brand Awareness P…

"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…

Analisis Faktor yang Mempengaruhi Perilaku Milenial Dalam Membayar Zakat Mela…

Goal: This study aims to analyze the influence of ease of use, usefulness, trust, and risk on the interest and actual behavior of millennial Muslims in paying zakat digitally through crowdfunding platforms in the Greater Jakarta area, with education as a moderating variable. Method: The data were collected through an online questionnaire distributed via Google Forms to millennial Muslim respond…

Preferansi Zakat dan Filantropsi Islam di Era Digital

"This research investigates the preferences of Muslim communities regarding the distribution of zakat and other Islamic philanthropies (infaq, sadaqah, waqf) in the digital era. With the rapid development of technology and massive digital adoption, digital platforms have become increasingly popular alternative channels for fulfilling these religious obligations and recommendations. This…

Pemasaran Digital

Edition

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ISBN/ISSN

9786023768318

Collation

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Series Title

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Call Number

658.84 SUR p

Pengaruh Transparansi Lembaga dan Penerapan Teknologi Terhadap Minat Muzaki D…

"This study aims to analyze the influence of institutional transparency and technology implementation on the interest of muzaki (zakat payers) in paying zakat through digital platforms, with age as a moderating variable. The research background is based on the low realization of national zakat collection compared to its potential, as well as the increasing use of digital technology in z…

Analisis Faktor yang Mempengaruhi Minat Investasi Saham Syariah Gen-Z di Jabo…

Analyzing the Influence of Islamic Financial Literacy, Risk Perception, Social Media, on Interest in Islamic Stock Investment in Jabodetabek: Digital Technology as Moderation This research employs a quantitative approach with a case study on Gen Z in Jabodetabek. Data is collected through a questionnaire distributed via Google Forms. The data is processed with SEM-PLS analysis. The results of t…

Kecerdasan Buatan Dalam Pemasaran Digital

Di tengah gempuran teknologi, pemasaran digital telah berevolusi menjadi medan yang kompleks dan menantang. Buku ini mengungkap potensi luar biasa kecerdasan buatan (AI) dalam mengubah cara kita memahami dan berinteraksi dengan konsumen. Dari analisis perilaku hingga automasi kampanye, penulis membawa pembaca menyelami berbagai aplikasi AI yang dapat mempercepat pertumbuhan bisnis. Dengan pende…

Digital Marketing 6.0

Sekarang sudah tidak zamannya lagi pemasaran dilakukan secara konvensional. Laju konektivitas internet membuat pemasaran konvensional tergeserkan dengan digital marketing. Tentu saja, pemasaran secara digital menawarkan berbagai kemudahan bagi pemasar dan pelanggan. Seiring berjalannya waktu, digital marketing pun terus mengalami perkembangan. Buku ini bertujuan menjabarkan seluk-beluk digital …