The Effect of E-Wom to Consumer Behaviour Towards a Halal Hotel (A Case Study…

Analisis Pengaruh Pengetahuan Zakat Kredibilitas Lembaga Dan Digitalisasi Zak…

Analisis Faktor Yang Mempengaruhi Minat Nasabah Dalam Menggunakan Layanan Mob…

Analisis Perilaku Konsumen Muslim Terhadap Penggunaan Gopay Pasca Covid Di Ja…

Goal: This study aims to determine the behavior of Muslim consumers in using the e-wallet Gopay. Method: This research uses a descriptive quantitative approach and enhance the traditional Technology Acceptance Model (TAM) constructs with three additional factors, namely perceived credibility, social influence and religiosity, to understand customers behavioral intentions to adopt e-wal…

Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…

"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…

Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Digital P…

To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equation Modeling-…