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Found 1 from your keywords: subject="Consumer Persona"
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Pemetaan persona Konsumen, Analisis SWOT, Dan Analisis Digital Marketing Nawa…
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Sawal, Muh Khaidir Alfikri

This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main consumers are…

Edition
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ISBN/ISSN
NIM.2310101105
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Series Title
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Call Number
REF 658.83 SAW p