"Results/Findings: This study provides the results that (1) the Halal Awareness variable has a significant positive effect on purchasing decisions. (2) Halal Knowledge has a significant positive effect on purchasing decisions. (3) Health Concern has no significant effect on purchasing decisions. (4) Life Style has a significant positive effect on purchasing decisions"
"Gayo coffee, originating from Central Aceh, is renowned for its unique flavor and premium quality. Despite its significant potential, the commercial marketing of Gayo coffee, particularly in the form of ready-to-drink beverages, remains limited. This study aims to develop an effective business planning model for Gayo coffee drinks, focusing on establishing appropriate Customer Segments…
"Tujuan : Penelitian ini berjudul Rencana Pengembangan Bisnis Coffee Shop Kopi Tiga Kata dengan Analisis Bisnis Model Kanvas. Penelitian ini menggunakan analisis bisnis model kanvas dengan tujuan untuk mendapatkan dan memahami hasil-hasil yang akurat dan tepat mengenai elemen bisnis, antara lain Customer Segment, Value Proposition dan pemetaan mengenai bisnis yang akan dijalani kede…