Pengaruh Trend Fashion, Promosi Diskon, Dan Iklan Di E-Commerce Terhadap Kepu…

"This study aims to examine the influence of fashion trends, discount promotions, and advertising on consumer purchasing decisions on e-commerce platforms. This study was conducted to determine the extent to which these three marketing factors influence consumer behavior in making online shopping decisions. : The research approach used was quantitative, using the Partial Least …

Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awaren…

The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This research employs a quantitative approach with a survey method. The population of this study …

Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…

"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…

Pengaruh Integrated Marketing Communication Terhadap Brand Image Pada Produk …

"Tujuan: Untuk mengetahui pengaruh dari Integrated Marketing Communication terhadap Brand Image pada kosmetik Implora dan pengaruh dari variabel-variabel Integrated Marketing Communication terhadap Brand image pada kosmetik Implora. Metode: Teknik analisis data yang digunakan oleh penulis dalam penelitian ini adalah regresi linear berganda. Penelitian ini menggunakan teknik pengambilan…

Pengaruh Persepsi Harga, Iklan Dan Citra Merek Terhadap Minat Berlangganan Pa…

Edition

-

ISBN/ISSN

NIM.17101038

Collation

MBS

Series Title

-

Call Number

REF 658.8343 AZI p

Analisis Pengaruh Islamic Service Quality, Islamic Branding, dan Islamic Adve…

Edition

-

ISBN/ISSN

NIM.16101102

Collation

MBS

Series Title

-

Call Number

REF 658.8342 HAN a

Pengaruh Religius, Word Of Mouth Dan Iklan Terhadap Keputusan Pembelian Film …

Edition

-

ISBN/ISSN

NIM.16101147

Collation

MBS

Series Title

-

Call Number

REF 658.8343 PRA p

Pengaruh Celebrity Endorsement Dan Instagram Advertising Terhadap Minat Pembe…

Edition

-

ISBN/ISSN

NIM.17101056

Collation

MBS

Series Title

-

Call Number

REF 658.8343 NAW p

Analisis Pengaruh Faktor Determinan Terhadap Keputusan Pembelian E-Commerce L…

Edition

-

ISBN/ISSN

NIM.17101019

Collation

MBS

Series Title

-

Call Number

REF 658.8343 UTA a

Analisis Pengaruh Influencer Marketing, Iklan dan Brand Awareness Terhadap Ke…

Edition

-

ISBN/ISSN

NIM.16101002

Collation

MBS

Series Title

-

Call Number

REF 658.8343 SYA a

Global Marketing Strategy

Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consid…

Imaji media massa : konstruksi dan makna realitas sosial iklan televisi dalam…

Impact of advertising through television on socio-cultural life in Indonesia.

Laporan Magang: Advertising & Advertorial Division PT Suaranusa Media Pratama…

Edition

-

ISBN/ISSN

16103041

Collation

-

Series Title

-

Call Number

REF 659.1 WAD l

Laporan Magang: Divisi Iklan & Adventorial PT Suaranusa Media Pratama (Lombok…

Edition

-

ISBN/ISSN

16101171

Collation

-

Series Title

-

Call Number

REF 659.1 EKA l