Proyeksi Kebutuhan Keuangan Untuk Seningkatkan Brands Awarness Terhadap Engag…

"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…

Analisis Petani Jahe Dengan Action Research

"Objective: This research aims to develop ginger cultivation entrepreneurship through Business Model Canvas (BMC) analysis, focusing on cost structure, customer segmentation, and value proposition. In an era of globalization and economic uncertainty, entrepreneurship in the agribusiness sector, such as ginger cultivation, plays a strategic role in driving economic growth and job creatio…

Rencana Bisnis Healty Food On Packed Meal "Grown Healthy" Dengan Analisis Bin…

"This study aims to analyze and validate the business model of “Grown Healthy,” a provider of healthy ready-to-eat meals, with a focus on customer segmentation and value proposition using the Business Model Canvas (BMC) framework. : The method used is Action Research with a qualitative case study approach, conducted from June to August 2025 in the Bogor and Jakarta areas. Data…

Rencana Bisnis "Salai Sedap Sumatra" Dengan Analisis Bisnis Model Canvas (BMC)

"This study aims to design a business plan for Salai Sedap Sumatra using the Business Model Canvas (BMC) approach to analyze and validate the customer segments and value propositions. The research background stems from the high potential of smoked fish (ikan salai) as a nutritious, practical, and long-shelf-life food, as well as a representation of Sumatran culinary heritage. The method…

Rencana Pengembangan Bisnis Pengelolaan Ikan Bumbu Kuning Untuk Meningkatkan …

"This research uses an action research method to determine the probability level of the offered product, especially focusing on the customer segment and value propositions elements using the Business Model Canvas approach. Several comprehensive methods were applied, and the instruments used in this study were observation and interviews with respondents to obtain the necessary data…

Rencana Bisnis Catering "Lets's Eat" Menggunakan Analisis Bisnis Model Kanvas

" The main objective of this research is to establish the business model canvas in the components of Customer Segmentation and Value Proposition. : The method used is action research, which consists of two stages of testing, namely testing the problem and testing the solution. The first test aims to identify the challenges and constraints faced by the catering business in meeting …

Rencana Bisnis Fashion "Mahmoud" Dengan Metode Bisnis Model Kanvas

"Mahmoud is a Muslim fashion brand that focuses on providing slim-fit dresses with elegant, modern designs while adhering to Sharia guidelines. This research uses the Business Model Canvas approach with an emphasis on the elements of customer segmentation and value proposition. The research methodology includes direct observation, in-depth interviews with 25 informants consisting of s…

Rencana Pengembangan Bisnis Coffe Shop "Rid's Coffe And Roastry" Dengan Anali…

"This research produced an accurate and detailed business model description for Rid's Coffee and Roastery business plan in West Kutai Regency. In particular, this research provides a clear understanding of the customer segments, value proposition, and revenue stream elements in the business model canvas analysis This research applies the action research method to analyze market pot…

Rencana Bisnis Minuman Kopi Gayo Dengan Analisis Bisnis Model Kanvas

"Gayo coffee, originating from Central Aceh, is renowned for its unique flavor and premium quality. Despite its significant potential, the commercial marketing of Gayo coffee, particularly in the form of ready-to-drink beverages, remains limited. This study aims to develop an effective business planning model for Gayo coffee drinks, focusing on establishing appropriate Customer Segments…

Analisis Content Mareting Dalam Meningkatkan Engagement Media Sosial Dengan M…

"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…

Analisis Content Marketing Dalam Meningkatkan Reach Pada Media Sosial Instagr…

"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…

Rencana Pengembangan Bisnis Agen Travel Umroh Dan Wisata Halal : Rihlah Mulia…

Objective : Indonesia, as the country with the largest Muslim population in the world, represents a highly potential market for umrah services. Nevertheless, common challenges such as uncertainty of departure, lack of spiritual guidance, and non-transparent cost practices reduce public trust in travel agencies. This study aims to analyze the customer segments and value proposition of Rihlah Mul…

Rencana Bisnis Pot Bunga "KUB" Dari Plastik Daur Ulang Dengan Analisis Bisnis…

Edition

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ISBN/ISSN

NIM.2310101003

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REF 650 HID r

Strategi Pengembangan Usaha Ayam Ras Petelur Cicurug Omega EGG Farm di Sukabumi

Cicurug Omega Egg Farm is a chicken egg farm aimed at meeting the Indonesian people's need for quality animal protein. The reason for establishing this business was the community's unbalanced nutritional status and the limited supply of quality food at affordable prices. This business was initiated to provide fresh, hygienic, and highly nutritious chicken eggs directly from the farm to consumer…

Rencana Pengembangan Krecek Dan Krupuk Kulit Sapi "UD.Lumintu" Dengan Analisi…

"Goal : UD. Lumintu's beef skin crackers and krecek are processed beef skin products well-known and in demand, especially in Mojokerto. Despite its long history since 1958, UD. Lumintu faces challenges in maintaining and increasing revenue in the digital age. While many similar products exist in the market, UD. Lumintu strives to maintain quality in terms of raw materials, production pr…

Rencana Pengembangan Bisnis Di Toko Cat Warna Indah Menggunakan Analisis Bisn…

"Toko Warna Indah is a business engaged in the sale of paint and related supplies, established in 2021. The business is currently facing challenges in expanding its market reach and increasing competitiveness in today’s digital era. This study aims to develop the business at Toko Warna Indah by using the Business Model Canvas method as a strategic planning tool, with a focus on custom…

Rencana Pengembangan Bisnis Minuman Herbal "Jahe Bajakah Ku" Dengan Analisis …

"Objective: This research is based on the high public interest in herbal products, including Bajakah Ginger, which is believed to have various health benefits. However, based on initial identification, several problems were identified, such as the lack of BPOM certification, limited distribution channels, prices perceived as high by some consumers, and low trust among those unfamiliar w…

Rencana Bisnis "Laundry Aja" Dengan Analisis Bisnis Model Canvas (BMC)

"Laundry Aja is a laundry service business developed using the Business Model Canvas (BMC) approach with an emphasis on the customer segmentation and value proposition elements. The research methodology employed an action research method through direct observation and in-depth interviews with 30 participants consisting of students, housewives, and workers in the Lebak Bulus area, Sout…

Rencana Bisnis Pupuk Organik Eco Palm dengan Analisis Bisnis Model Kanvas

Tujuan: Eco Palm sebuah produk pupuk organik yang dikembangkan dari limbah tandan kosong kelapa sawit (TKKS), melalui pendekatan Business Model Canvas dengan tujuan menentukan elemen customer segmentation dan value proposition. Metode: Metodologi penelitian mencakup observasi langsung serta wawancara mendalam terhadap 13 informan yang terdiri dari petani, pelaku usaha pertanian, ibu rumah tangg…

Rencana Bisnis Sayuran Hidroponik ”Sayurawak Farm” dengan Analisi Bisnis …

Tujuan: Penelitian ini bertujuan untuk merancang rencana bisnis hidroponik “Sayurawak Farm” menggunakan pendekatan Business Model Canvas (BMC) dengan fokus pada dua elemen utama, yaitu Value Proposition dan Customer Segment. Latar belakang penelitian didasari oleh rendahnya jumlah petani hidroponik di Kabupaten Kampar, Provinsi Riau, serta tingginya ketergantungan pasokan sayuran dari luar …