"Goal : This thesis aims to analyze the influence of financial literacy, risk management, and social media on investment decisions in the sharia capital market among millennials in Lhokseumawe City. Methods : This study employs a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). Primary data were collected through questionnaires distributed via …
"Objective : This study aims to analyze the effect of Fear of Missing Out (FoMO), Halal Awareness, Halal Label, and Store Atmosphere on purchasing decisions at oriental restaurants in the Jabodetabek area. Methods : The method used in this study was quantitative descriptive with data analysis using Structural Equation Modeling Partial Least Square (PLS-SEM) technique using SmartPL…
"income On Personal Financial Management Of Young Muslim Workers In Riau : This study aims to analyze the effect of sharia financial literacy, lifestyle, and income on the personal financial management of young Muslim workers in Riau Province. The background of this research is based on the relatively low level of sharia financial literacy in Riau compared to the national index, a…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
" This study uses a quantitative approach with explanatory research to identify causal relationships between variables. Primary data will be collected through questionnaires distributed to active students and alumni of Tazkia Islamic University in the period 2020-2024. The research sample will be determined using the Slovin formula. Data analysis will be carried out using the Struct…
Kuantitatif
"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…
"Objective: This study aims to explain the cultural, social, personal, and psychological influences on purchasing decisions for Rabbani Muslim products. Method: This study employed a quantitative method with a regression approach. The data used in this study were quantitative and quantitative data. Data collection techniques included questionnaires, literature reviews, and observati…
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equation Modeling-…
Objectives Methods Result/Findings : This study aims to determine the influence of Word of Mouth, Service Quality, and Instagram Content Quality on repurchase decisions of consumers at Kopi Nako in the Bogor area. : This research employed a quantitative approach with a survey method. The population consisted of consumers who had visited and made purchases at Kopi Nako in Bogor. The sampling tec…
": “The Influence of School Services, Dormitory Facilities, And Parental Support on Junior High School Students Decision to Continue to Senior High School: A Case Study at Fitrah Islamic World Academy (FIWA) School” : This study aims to analyze the influence of School Services, Dormitory Facilities, and Parental Support on the decision of junior high School students at Fitrah Is…
" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…
"Objective: This study aims to analyze the influence of religiosity, understanding of usury, service quality, and security assurance on the decision to use conventional banks among students at Islamic campuses in Pekanbaru City. Method: This study used a quantitative approach with multiple linear regression analysis. The sample was determined through purposive sampling by distributing …
"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
This Studi Aims To Determine How Key Opinions Leaders, Product Quality, And Price Influence Purchasing Decisionfor MS Glow Product and The Moderating Roe Of Negative Electronic Wod of mouth this Relationship
Kuantitatif
"Pada buku Manajemen Operasional ini terdiri dari VII bab Mata kuliah yang membahas tentang ruang lingkup manajemen operasional yang berisi sejarah perkembangan operasí, sistem produksi dan konsep produksi, bab II yang berisi tentang pokok bahasan mengenai konsep produksi, bab selanjutnya tentang layout, peramalan, manajemen kualitas, standar operasional prosedur dan bab yang terakhir membahas…
Buku Manajemen Perusahaan ini terdiri dari 6 bab. Manajemen perusahaan adalah serangkaian unsur dalam perusahaan sebagai proses memimpin, mengarahkan dan mengadministrasikan sumber daya yang dimiliki perusahaan. Dari definisi tersebut kita dapat melihat bahwa manajemen adalah unsur penting yang harus dimiliki oleh sebuah perusahaan atau bisnis. Dalam sebuah perusahaan, manajemen merupakan kompo…