"Orang yang mengalami depresi, umpamanya, dapat menafsirkan kejadian yang dialaminya sebagai suatu yang jelek dan ia sendiri sebagai pribadi yang tidak menarik. Tetapi penafsirannya keliru. Ratna memang berpikir secara keliru seperti itu, ketika ia ... bahwa cara berpikirnya tidak lancar serta tidak setajam seperti dulu. Ada yang lebih berbahaya, orang yang mengalami depresi mungkin ingin …
"A comprehensive and innovative look at how to protect financial institutions from operational risks Operational risk is the risk associated with human error, systems failures, and inadequate controls and procedures in information systems or internal controls that will result in an unexpected loss. According to a recent survey, about seventy percent of banks consider operational risk as impo…
""The Marketing Audit Handbook"" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the most from the internal marketing audit.
Written for the capstone course in marketing or marketing strategy, Marketing Planning and Strategy will help students develop strategic marketing skills essential for todayUs global competition. This text focuses on marketing strategy from the viewpoint of the business unit, and clearly distinguished marketing strategy from marketing management
Providing a clear and concise introduction to the ways in which economists study the operations of markets, this text should be appropriate for students who are taking a second level microeconomics course with an algebra focus.
Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities are READ International,the National Literacy Trust, Room to Read, Scottish Book Trust (Registered Charities no. 1128534, no. 1116260, no.1125803, SC027669), and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK…
The text focuses on providing skills necessary for a foundation in enterprise risk management--particularly as these risks pertain to information systems and relevant business processes. Fundamental to an enterprise risk management orientation, from an information systems perspective, are the underlying enterprise systems, e-business systems, and controls for maintaining these systems.
Environmental issues continue to rise up political, business, and social agendas around the world, spawning opportunities for business development. This book explores the emerging discipline of environmental risk management from a lending perspective, providing a clear analysis of the inherent risk across major legal jurisdictions worldwide. The author guides you through developing an effectiv…
Pemasaran massal sudah mati? Benar! Sekarang ini perusahaan tidak bisa lagi mengandalkan keuntungannya melalui media massa. Begitu banyak sumber daya terkuras tanpa hasil yang memuaskan. Sudah waktunya kiblat pemasaran berubah, dari pemasaran massal menuju pemasaran presisi, pemasaran tepat sasaran. Dalam buku ini, para pemasar akan dilatih dalam KAIDAH-KAIDAH BARU untuk MENARIK, MEMPERTAHANKAN…