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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
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Hair, Joseph F.Hult, G. Tomas M.Ringle, Christian M.

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new ex…

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