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Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
Successful Reengineering
"This book provides a much-needed focus on implementation -- clearly the most difficult aspect of reengineering." --Thomas H. Davenport, Partner and Director of Research The Ernest & Young Center for Business Innovation "Successful Reengineering is an eminently practical handbook. Read it before embarking on a major reengineering effort to help avoid the pitfalls of the terrain." --Robin L. Ren…
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