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Analisis Pengaruh Religiusitas, Promosi dan Pengetahuan Produk terhadap Minat…
Tujuan: Penelitian ini memiliki tujuan untuk mengetahui tingkat minat beli terhadap kosmetik halal menggunakan variabel Religiusitas, Promosi, dan Pengetahuan produk. Penelitian ini memiliki rentang usia 18-40 tahun diwilayah Jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskreptif dengan Teknik analisis Partial Least Square- Structural Equation Modelling (PLS-SEM). Pen…
Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Tas Jims Ho…
"Objective: This research aims to determine the level of buying interest in Jims Honey bags using the live streaming variables of the TikTok application, influencer and price. This research has an age range of 13 years and over in the Bogor city area Method: This research uses a descriptive quantitative approach with the Partial Least Square- Structural Equation Modeling (PLS-SEM) analy…
Strategi Digital Marketing Dalam Meningkatkan Minat Beli Kendaraan Bekas Mela…
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
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