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Analisis pengaruh harga dan kualitas pelayanan terhadap kepputusan pelanggan …
Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap keputusan pembelian pelanggan menggunakan jasa klinik gigi sehat. Analisis Regresi Berganda. Penelitian Ini Memberikan Hasil Adanya Pengaruh Harga Yang Positif Dan Signifikan Terhadap Keputusan Pelanggan
Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …
"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kep…
" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…
Pengaruh E-Service Quality Kepuasan dan Loyalitas Pelanggan Terhadap Minat Pe…
Pemodelan persamaan struktural
Optimasi Penggunaan Teknologi Self-Service Untuk Meningkatkan Loyalitas Nasab…
"Goal : This study aims to analyze the effect of Self Service Technology (SST), Perceived Value, and Perceived Risk on customer loyalty of Bank Syariah Indonesia in Bandar Lampung, with customer satisfaction as a mediating variable.. Methode : This research employed a quantitative method using the Partial Least Squares– Structural Equation Modeling (PLS-SEM) approach. Data were collecte…
Global Private Banking and Wealth Management: The New Realities
Wealth management is one of the areas in which banks and other personal financial services players are investing heavily. But the market is changing fast. Going forward, players therefore need to adapt their strategies to the new realities: what worked in the past will not, for the most part, be appropriate in the future. This unique book, written by a former McKinsey consultant, offers an up-t…
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