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Pengembangan Strategi Pemasaran Wakaf Manfaat Asuransi Dan Investasi Asuransi…
"Goal: To identify internal and external factors that influence the success of marketing Islamic insurance policy waqf in Indonesia, and to formulate effective marketing strategies to increase sales of this product. Methode: The research used is SWOT analysis and brand analysis with a qualitativedescriptive approach, using primary data from interviews and observations as well as seconda…
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
Pengaruh Ekuitas Merek Terhadap Minat Beli Ulang Produk Fashion Olahraga Musl…
"Goal: The purpose of this study is to identify factors that can influence the intention to repurchase Muslim sports fashion products. In particular, the variables of Brand equity, namely Brand awareness, Brand associations, and perceived quality are the variables used in research to determine their effect on repurchasing intention for Muslimah sports fashion products. Methode: The rese…
Analisis Kinerja Perbankan Syariah di Indonesia Menggunakan Metode DEA dan Ma…
Eko Supriyatno. 2023. Analisis Kinerja Perbankan Syariah di Indonesia Menggunakan Metode DEA dan Machine Learning. Program Pascasarjana Magister Ekonomi Syariah. Institut Agama Islam Tazkia. Pembimbing: I. Yono Haryono, Ph.D.; II. Dr. Ir. Ascarya, M.Sc, MBA Latar Belakang – Bank Syariah di Indonesia terus mengalami perkembangan, namun penguasaan pasar masih sangat jauh dibandingkan ba…
Pengaruh Ekuitas Merek Dan Citra Merek Terhadap Minat Beli dalam Perspektif P…
Tujuan : Penelitian ini bertujuan untuk menganalisis pengaruh ekuitas merek dan citra merek terhadap minat beli konsumen dalam perspektif pemasaran Islam, dengan kesadaran halal sebagai variabel moderasi, studi kasus minuman boba Kopi Kenangan di Kota Kendari. Metode : Metode penelitian yang digunakan adalah penelitian eksplanatori dengan pendekatan kuantitatif. Data dikumpulkan melal…
Pengaruh Brand Image, Brand Trust Dan Electronic Word Of Mouth Terhadap Keput…
Tujuan Metode Hasil/Temuan Kata Kunci : Saniah : S. 20101.01014 : Manajemen Bisnis Syariah : PENGARUH BRAND IMAGE, BRAND TRUST DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK BUTTONSCARVES : Skripsi ini bertujuan untuk menguji pengaruh citra merek, kepercayaan merek, dan Electronic Word of Mouth terhadap keputusan pembelian produk Buttonscarves (Studi Kasus pada Masyarakat…
Pengaruh Brand Ttrust dan Brand Loyalty Terhadap Minat Beli Pada Produk Janji…
Goal: This study aims to determine the effect of brand trust and brand loyalty on purchase intention of Janji Jiwa products in Bekasi Method: This study uses a quantitative approach with correlation method. Data collection was done using a questionnaire. The population of this study were consumers of Janji Jiwa products in Bekasi. Meanwhile, the sample taken was 150 respondents through pu…
Pengaruh Brand Image, Harga Dan Brand Awareness Terhadap Keputusan Pembelian …
"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…
Systems Analysis and Design for the Global Enterprise
Today's students want to practice the application of concepts. As with the previous editions of this book, the authors write to balance the coverage of concepts, tools, techniques, and their applications, and to provide the most examples of system analysis and design deliverables available in any book. The textbook also serves the reader as a professional reference for best current practices.
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