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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Goodie Bag Di Ri…
" To Analyse The Factors That Influence The Decision To Purchase Goodie Bags in Modern Retail and Their Impact On Environmental Sustainability. : This research employs a quantitative approach utilizing a case study of communities in Greater Jakarta. Data was collected through questionnaires distributed using Google Forms. Data analysis techniques used Structural Equation Modelling…
Analisis Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Kepuasan Konsumen T…
Tujuan penelitian yang dilakukan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, persepsi harga dan kepuasan konsumen secara parsial dan simultan terhadap minat beli ulang konsumen studi pada rumah makan padang Zulaikha di Kota Medan. Penelitian ini menggunakan model uji regresi linear berganda dengan menggunakan alat bantu SPSS Statistic 20.0 for windows untuk memperla…
Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
Pengaruh Citra Merek E-wom, Harga Produk Dan Kesadaran Halal Terhadap Keputus…
"Tujuan: Skripsi ini bertujuan untuk mengetahui determinan Pengaruh Citra Merek, E-WOM, Harga Produk, Dan Kesadaran Halal Terhadap Keputusan Pembelian Produk Mixue. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif. Teknik sampel menggunakan non-probability sampling dan purposive sampling dengan disebarkan kuesioner kepada 400 konsumen yang pernah membeli produk mixu…
Determinan Consumer Switching Behavior Terhadap Subtitusi Produk Boikot Teraf…
"Goal : This study aims to analyze the influence of consumer animosity, religiosity, boycott motivation, and product knowledge on consumer switching behavior in choosing substitute products for those boycotted due to affiliations with Israel. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. D…
Consumer Behavior (Eighth Edition)
Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, …
Perlindungan konsumen, pencucian uang, dan merger saham bank: dilengkapi bank…
Legal aspects of protection on consumer's rights, money laundering and banking, and bank mergers in Indonesia.
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