"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…
"Goal: To analyze the influence of service quality, transaction security, and ease of access on the frequency of mobile banking transactions, with customer trust as a mediating variable at Bank Syariah Indonesia in the Bogor region. Method: This research applies a quantitative approach using Structural Equation Modeling – Partial Least Squares (SEM PLS) Fact/Finding : The results of this st…
"The agricultural sector is one of the important sectors that supports food security and the economy in Indonesia. Papaya is one of the 10 fruit commodities with the largest production volume in Indonesia. California papaya is one of the many papaya varieties available in the market. This variety is known for its sweet taste, medium size, soft texture, relatively short cultivation and h…
Objective: Early Childhood Education (PAUD) plays a crucial role in shaping children's character, cognitive and social abilities, including those of children with special needs (ABK). Unfortunately, access to ABK-friendly inclusive education is still limited, especially in the Cibinong area of Bogor Regency. This study aims to develop a business plan for the PAUD institution “Taman Bina Mandi…
Tujuan: Eco Palm sebuah produk pupuk organik yang dikembangkan dari limbah tandan kosong kelapa sawit (TKKS), melalui pendekatan Business Model Canvas dengan tujuan menentukan elemen customer segmentation dan value proposition. Metode: Metodologi penelitian mencakup observasi langsung serta wawancara mendalam terhadap 13 informan yang terdiri dari petani, pelaku usaha pertanian, ibu rumah tangg…
Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
"Objective: This study aims to determine the level of influence of interest in using the Byond by BSI application by using the variables Perceived Ease of Use, Perceived Usefulness, and Trust as intervening variables. This study is motivated by the high use of technology in the Islamic banking sector and the transition from the BSI Mobile application to Byond by BSI which requires an un…
Objective: The growth of the elderly population in Indonesia is increasingly significant, with a projected increase of more than 65 million people by 2045. This increase raises the need for educational programs that can meet the spiritual, emotional and social needs of the elderly, especially in religious aspects such as the teaching of the Qur’an. However, there are a number of challenges th…
"Goal: This study aims to design a new business plan called PM Potret using Business Model Canvas analysis for professional photography businesses in Batam City. Method: A qualitative approach was used, with data collection techniques involving observation and interviews with 15 informants. The data was analyzed to determine customer segments, value propositions, channels, customer …