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Pengaruh Penggunaan Media Sosial, Konten Kreatif, Dan Platform E-Commerce Tik…
Tujuan: Penelitian ini berfokus pada analisis bagaimana pemanfaatan platform e commerce TikTok Shop serta penerapan strategi pemasaran digital dapat memengaruhi penjualan produk UMKM (Usaha Mikro, Kecil, dan Menengah) di wilayah Bogor. Dalam kajian ini, strategi pemasaran digital ditempatkan sebagai variabel yang berperan sebagai perantara (mediator) antara penggunaan TikTok Shop dan peningkata…
Analisis Pengaruh Religiusitas, Promosi dan Pengetahuan Produk terhadap Minat…
Tujuan: Penelitian ini memiliki tujuan untuk mengetahui tingkat minat beli terhadap kosmetik halal menggunakan variabel Religiusitas, Promosi, dan Pengetahuan produk. Penelitian ini memiliki rentang usia 18-40 tahun diwilayah Jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskreptif dengan Teknik analisis Partial Least Square- Structural Equation Modelling (PLS-SEM). Pen…
Pengaruh Transparansi, Inovasi, Religiositas Pelayanan Dan Terhadap Kualitas …
"Tujuan: Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh transparansi, inovasi, religiositas dan kualitas pelayanan terhadap minat masyarakat dalam berzakat di jabodetabek. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sampel ditentukan melalui teknik purposive sampling dengan penyebaran kuesioner secara onl…
Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…
"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…
Determinan Frekuensi Transaksi Mobile Banking Dengan Mediasi Kepercayaan Nasa…
"Goal: To analyze the influence of service quality, transaction security, and ease of access on the frequency of mobile banking transactions, with customer trust as a mediating variable at Bank Syariah Indonesia in the Bogor region. Method: This research applies a quantitative approach using Structural Equation Modeling – Partial Least Squares (SEM PLS) Fact/Finding : The results of this st…
Rencana Bisnis Budidaya Pepaya California BuCu Farm dengan Analisis Bisnis Mo…
"The agricultural sector is one of the important sectors that supports food security and the economy in Indonesia. Papaya is one of the 10 fruit commodities with the largest production volume in Indonesia. California papaya is one of the many papaya varieties available in the market. This variety is known for its sweet taste, medium size, soft texture, relatively short cultivation and h…
Rencana Bisnis Lembaga PAUD Yang Memfasilitasi Anak Dengan Berkebutuhan Khusu…
Objective: Early Childhood Education (PAUD) plays a crucial role in shaping children's character, cognitive and social abilities, including those of children with special needs (ABK). Unfortunately, access to ABK-friendly inclusive education is still limited, especially in the Cibinong area of Bogor Regency. This study aims to develop a business plan for the PAUD institution “Taman Bina Mandi…
Rencana Bisnis Pupuk Organik Eco Palm dengan Analisis Bisnis Model Kanvas
Tujuan: Eco Palm sebuah produk pupuk organik yang dikembangkan dari limbah tandan kosong kelapa sawit (TKKS), melalui pendekatan Business Model Canvas dengan tujuan menentukan elemen customer segmentation dan value proposition. Metode: Metodologi penelitian mencakup observasi langsung serta wawancara mendalam terhadap 13 informan yang terdiri dari petani, pelaku usaha pertanian, ibu rumah tangg…
Pengaruh Sertifikasi Halal, Harga, Lokasi Dan Kualitas Produk Terhadap Keputu…
Objective: To analyze the partial and simultaneous effects of Halal certification, price, location and product quality on Purchase decisions of Bangladeshi noodles in Bogor area. Method: This study uses a quantitative approach with a case study of Bangladeshi noodle consumers in the Bogor Data collection techniques were obtained from Distributing questionnaires via Google Foom. Data were proces…
Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…
"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…
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