Filter by
Analisis Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Kepuasan Konsumen T…
Tujuan penelitian yang dilakukan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, persepsi harga dan kepuasan konsumen secara parsial dan simultan terhadap minat beli ulang konsumen studi pada rumah makan padang Zulaikha di Kota Medan. Penelitian ini menggunakan model uji regresi linear berganda dengan menggunakan alat bantu SPSS Statistic 20.0 for windows untuk memperla…
Pengaruh Sikap, Kepercayaan Konsumen, Dan Kemudahan Penggunaan Terhadap Minat…
"This study aims to examine repurchase intention in the Shopee marketplace using the variables of Attitude, Consumer Trust, and Ease of Use. The research is specifically focused on Generetion Z in Riau Province. : This study employs a descriptive quantitative approach with Partial Least Square – Structural Equation Modeling (PLS-SEM) as the analysis technique. The sampling method …
Pengaruh Interraktivitas Live Streaming Dan Kepercayaan Konsumen Terhadap Kep…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
Determinan Consumer Switching Behavior Terhadap Subtitusi Produk Boikot Teraf…
"Goal : This study aims to analyze the influence of consumer animosity, religiosity, boycott motivation, and product knowledge on consumer switching behavior in choosing substitute products for those boycotted due to affiliations with Israel. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. D…
Consumer Behavior (Eighth Edition)
Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, …
Perlindungan konsumen, pencucian uang, dan merger saham bank: dilengkapi bank…
Legal aspects of protection on consumer's rights, money laundering and banking, and bank mergers in Indonesia.
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography