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Analisis Kepuasan Pelanggan Dengan Menggunakan Metode Importance Performance …
Objective: This study aims to analyze customer satisfaction using the Importance Performance Analysis (IPA) method on the @jartebeauty brand in TikTok Shop. Methode: The research employs a quantitative approach, with data collected through questionnaires distributed to 115 respondents. The research variables cover five dimensions of customer satisfaction: Staying Loyal, Purchasing the Company…
Pengaruh Brand Image, Harga Dan Brand Awareness Terhadap Keputusan Pembelian …
"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…
Rencana Bisnis Bio Lobster Farm: Dengan Analisis Bisnis Model Kanvas
"Bio Lobster Farm, a freshwater lobster cultivation business, adopts the Business Model Canvas framework with a particular focus on customer segmentation and value proposition. The research method involved direct observation and structured interviews with 20 partisipants, including young adults, upper-middle-class housewives, and seafood MSME/restaurant owners. Research findings indic…
Rencana Pengembangan Bisnis Minuman Herbal "Jahe Bajakah Ku" Dengan Analisis …
"Objective: This research is based on the high public interest in herbal products, including Bajakah Ginger, which is believed to have various health benefits. However, based on initial identification, several problems were identified, such as the lack of BPOM certification, limited distribution channels, prices perceived as high by some consumers, and low trust among those unfamiliar w…
Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
"This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results show…
Rencana Pengembangan Bisnis Gerai Buah Lavender Dengan Analisis Bisnis Model …
"This research aims to design and analyze a business development plan for Inara Hijab as an eco-friendly hijab brand oriented toward sustainability, social empowerment, and compliance with Islamic ethical principles. Specifically, this study seeks to identify potential customer segments, formulate a value proposition aligned with the sustainable hijab market, and assess business feasibi…
Rencana Bisnis Parfum "Dazelia Parfum" Menggunakan Metode Bisnis Model Kanvas
"Objective Method : Azka Dalila Rahmah : S. 21101.01106 : Sharia Business Management : PERFUME BUSINESS PLAN “PERFUME” CANVAS MODEL BUSINESS METHOD : This study aims to design a comprehensive business plan for “Dazelia Parfum”, focusing on the identification of Customer Segments and Value Proposition through the application of the Business Model Canvas framework. The…
Pengaruh Strategi Pemasaran Media Sosial, E-WOM (Electronic Word Of Mounth). …
"This research was conducted with the aim of analyzing the nfluence of social media marketing strategies on consumer decisions in choosing Hajj & Umrah travel, analyzing the influence of E-WOM on consumer decisions in choosing Hajj & Umrah travel, and analyzing the influence of service quality on consumer decisions in choosing Hajj & Umrah travel. : This study used a quantitativ…
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk MS GLOW Dengan Nega…
This Studi Aims To Determine How Key Opinions Leaders, Product Quality, And Price Influence Purchasing Decisionfor MS Glow Product and The Moderating Roe Of Negative Electronic Wod of mouth this Relationship
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