"Purpose : This study aims to find out the effect of income, lifestyle, and spending habits on the decision to do saving in Islamic bank. Methodology : The methodology used for this study is the SEM-PLS method with the assistance of SmartPLS 4 for the data analysis. As this was a quantitative research, a questionnaire was used in the form of Google Form, and spread through social m…
: To Analyze the short-term and long-term relationships between the Dow Jones Islamic Market Index (DJIM), world gold prices, IDR/USD exchange rates, world oil prices, Bitcoin, and benchmark interest rates on the performance of the Jakarta Islamic Index (JII), Evaluate the performance response of the Jakarta Islamic Index (JII) and knowing the relative contribution of each independent variable …
"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…
Goal : This study aims to explain and analyze the implementation of FandShoes' branding strategy on the TikTok platform to increase sales rates, as well as to identify practices and strategic elements that contribute to increased consumer interest in purchasing. Methods : This research is descriptive qualitative in nature with a field study approach. Data collection techniques include semi-stru…
"Objective: This study aims to explain the cultural, social, personal, and psychological influences on purchasing decisions for Rabbani Muslim products. Method: This study employed a quantitative method with a regression approach. The data used in this study were quantitative and quantitative data. Data collection techniques included questionnaires, literature reviews, and observati…
To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equation Modeling-…
Objectives Methods Result/Findings : This study aims to determine the influence of Word of Mouth, Service Quality, and Instagram Content Quality on repurchase decisions of consumers at Kopi Nako in the Bogor area. : This research employed a quantitative approach with a survey method. The population consisted of consumers who had visited and made purchases at Kopi Nako in Bogor. The sampling tec…
"This study aims to determine the effect of attitude, subjective norms, perceived behavioral control and sharia perceptions on customer interest in using mobile banking promos on customer with wadiah contracts at Bank Syariah Indonesia. : This research uses assosiative quantitative approach with a case study of mobile banking promos for customer with wadiah contracts at Bank Syari…
": To analyze customer perceptions of service quality at Janji Jiwa Coffee Shop in Bogor City; to analyze the gap between customer perceptions and expectations of service at Janji Jiwa Coffee Shop in Bogor City; and to analyze the service attributes of Janji Jiwa Coffee Shop in Bogor City that should be prioritized for service improvement. : The study employs a quantitative descript…