Pengaruh Social Media Marketing, Brand Value, dan Product Innovation Terhadap…

Analyzing Social Media Marketing, Evaluating Brand Value Perceptions, and Examining the role of Product Innovation as a determinant factor in the loyalty of Generation Z Hijab Consumers. : This study used a quantitative approach by distributing questionnaires ( Google Form ) to 100 Generation Z consumers, particularly Muslim women, in Bogor City who had made repeat purchases of a product. The d…

101 Cara Berpikir Kreatif ala Bob Sadino

Buku “101 Cara Berpikir Kreatif Ala Bob Sadino” ini berisi sekumpulan warisan abadi Om Bob, begitu ia dipanggil. “Jadilah orang goblok!” begitulah salah satu wasiatnya. Orang goblok tidak peduli risiko apa pun. Serta yang paling penting, orang goblok mudah menerima saran dan masukan dari orang lain, siapa pun itu. Kenapa? Sebab ia merasa “goblok” dan butuh ilmu, baik saran dari tema…

Pengaruh Kenaikan Tarif PPN 10% KE 11% Serta Proyeksi 12% Terhadap Penjualan …

"Objectives: This study aims to analyze the impact of the VAT rate increase from 10% to 11% on the sales of food and beverage companies listed on the Indonesia Stock Exchange (BEI) from 2021 to 2025 and to evaluate the projected impact of a further increase to 12% on their sales performance during the same period. Methods: This research employs a quantitative approach using panel data …

Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…

This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using Structural Equ…

Pengaruh Risiko Environtment Social and Governance (ESG) Terhadap Kinerja Keu…

"Objectives : This study aims to analyse the effect of Environmental, Social, and Governance (ESG) risk on corporate financial performance, with status of sharia-compliant shares as a moderating variable. Methods : This research uses descriptive quantitative techniques, namely the moderation regression analysis (MRA) tests. The sample consists of 80 companies from 10 industrial se…

Pemasaran Digital

Edition

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ISBN/ISSN

9786023768318

Collation

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Series Title

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Call Number

658.84 SUR p

Pengaruh Persepsi Label Halal, Tingkat Penjualan, dan Review Produk Terhadap …

Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of samples used…

Teori Ekonomi Mikro

Buku ajar Teori ekonomi mikro ini di susun untuk membantu mahasiswa dalam mempelajari Teori ekonomi mikro secara mudah karena buku ini di buat ringkas dan cukup jelas . . isi dari buku ini di sesuaikan dengan matri dalam mata kuliah Teori ekonomi mikro.

Pengaruh Literasi Perhitungan Zakat dan Transparansi Lembaga Zakat Terhadap K…

"Objective : This study aims to analyze the influence of zakat calculation literacy and zakat institution transparency on zakat payment compliance, with a case study at BAZNAS of Bogor Regency. The background of this research is based on the significant gap between zakat collection realization and its potential, which is suspected to be caused by low zakat literacy and a lack of transpa…

Determinants Of Halal Drug Purchase Decisions Among Muslim Consumers: Moderat…

Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to understand the u…

Analisis Pengaruh Green Banking Disclosure dan Good Corporate GovernanceTerha…

"Objectives : This study aims to analyze how Green Banking Disclosure and the implementation of Good Corporate Governance affect the financial performance of Islamic banks in Indonesia registered with the OJK from 2021 to 2023. Methods : This research is a quantitative study using secondary data sources and data collection techniques employing purposive sampling at several Islamic ba…

Pengaruh Return On Equity (ROE) Terhadap Harga Saham Dengan ESG Score Sebagai…

"Objectives : This study aims to provide evidence regarding the effect of Return on Equity (ROE) on stock prices with ESG Score as a moderating variable in companies listed in the IDXESG Leaders index on the Indonesia Stock Exchange in 2024. Methods : The research method used is quantitative with a multiple linear regression approach. This research data collection technique uses pur…

Implementasi Prinsip Ekonomi Syariah Dalam Usaha Frozen Food di Pasar Tradisi…

Goal: This study aims to analyze the implementation of Islamic economic principles in frozen food businesses in traditional markets in Sukabumi City. The principles examined include justice, halal (permissible), blessings, and welfare. Method: The study employed a qualitative approach with a case study method, where data were obtained through in-depth interviews, direct observation, and documen…

Pengaruh Islamic Corporate Social Responsibility Dan Green Accounting Terhada…

"Objectives : This thesis aims to analyze whether Islamic Corporate Social Responsibility and Green Accounting have an impact on the financial performance on Transportation and Logistics Sector Listed on ISSI from 2019 to 2023). Methods : This study uses a quantitative approach. The data collection technique for this research employs purposive sampling tested on 10 transportation and…

Analisis Pengaruh Keputusan Pembelian Produk Makanan di Restoran Jepang Cepat…

This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor who have prev…

Evaluasi Kinerja Bank Syariah Di Indonesia Melalui Analisis Arus Kas Dan Lapo…

"Objectives : This study aims to analyze the effect of operating cash flows, investing cash flows, financing cash flows, and Good Corporate Governance (GCG) on the profitability of Islamic banks in Indonesia, as measured by Return on assets (ROA) during the 2019–2024 period. The research is motivated by the importance of effective cash flow management in maintaining the financial …

Analisis Dampak Kenaikan Tarif Pajak Pertambahan Nilai dan Inflasi Terhadap K…

"Objectives : This study uses a quantitative approach. The data collection technique used in this study is purposive sampling, which was tasted in 38 provinces in Indonesia in the the years 2017-2024. The analysis thecnique used in this study is panel data regression analysis using Eviews 12 software Methods : This thesis aims to analyze whether the increase in VAT rates and inflati…

Determinan Intensi Pembelian Suplemen Herbal Halal: Studi Kasus Konsumen Musl…

Method: This study employs a quantitative approach using a survey method. The research instrument consists of a questionnaire distributed online to 100 respondents residing in the cities of Bogor, Bandung, Depok, Sukabumi, Cianjur Regency, and Bekasi. The collected data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to test the influence of attitude, …

Pengaruh Transparansi Lembaga dan Penerapan Teknologi Terhadap Minat Muzaki D…

"This study aims to analyze the influence of institutional transparency and technology implementation on the interest of muzaki (zakat payers) in paying zakat through digital platforms, with age as a moderating variable. The research background is based on the low realization of national zakat collection compared to its potential, as well as the increasing use of digital technology in z…

Analisis Faktor yang Mempengaruhi Penggunaan Layanan M-Banking Syariah Oleh G…

to find information about the influence ofperseptions Of ease, and security on the use of sharia Mobile Bankingservices By muslim Generation Gen Z