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Analisis Pengaruh Literasi Digital, Kesiapan Digital, Dan Dukungan Pemerintah…
"To analyze the influence of digital literacy, digital Readliness, and Government support on the e-commerce adoption interest of MSMEs in Citeureup District. : This research employs a quantitative approach with a case study on MSMEs in Citeureup District. Data collection was conducted through a questionnaire distributed via Google Forms, addressing the research problem. The data ana…
Analisis Pengaruh Platform Sosial Media (Instagram, Tiktok, Dan Facebook) Ter…
"This study aims to determine the influence of social media platforms— Instagram, TikTok, and Facebook—on students’ active participation in environmental campaigns delivered by the Siap Darling account, both partially and simultaneously. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 180 s…
Pengaruh Sikap, Kepercayaan Konsumen, Dan Kemudahan Penggunaan Terhadap Minat…
"This study aims to examine repurchase intention in the Shopee marketplace using the variables of Attitude, Consumer Trust, and Ease of Use. The research is specifically focused on Generetion Z in Riau Province. : This study employs a descriptive quantitative approach with Partial Least Square – Structural Equation Modeling (PLS-SEM) as the analysis technique. The sampling method …
Rencana Pengembangan Bisnis Es Teler "kajarasa" Dengan Analisis Bisnis Model …
"Goal : To identify the priority customer segments for the development of “Es Teler Kaiarasa” products and to formulate effective distribution channel expansion strategies in order to increase market reach, sales volume, and business revenue streams. Methods : This study employed a qualitative approach with an action research design conducted in two main stages: test the problem a…
Inovasi Gedung Putih Dalam Budidaya Walet: Pengembangan Bisnis Kotenk SW Deng…
"Objective : Here is a concise version of the given text: This study aims to identify customer segments, define unique value propositions, and determine effective marketing channels for Kotenk SW's swallow bird’s nest business using the Business Model Canvas approach. By analyzing these elements, the research seeks to develop an innovative strategy to enhance competitiveness in dome…
Pengaruh Trend Fashion, Promosi Diskon, Dan Iklan Di E-Commerce Terhadap Kepu…
"This study aims to examine the influence of fashion trends, discount promotions, and advertising on consumer purchasing decisions on e-commerce platforms. This study was conducted to determine the extent to which these three marketing factors influence consumer behavior in making online shopping decisions. : The research approach used was quantitative, using the Partial Least …
Penyusunan Standar Pelayanan Mahasiswa Baru Dengan Metode Action Research (St…
"To develop a standardized service procedure for new students at Universitas Islam Tazkia that is effective, efficient, and aligned with the needs of prospective students through the application of the action research method. : This study employed the action research method, which includes problem identification, solution formulation, implementation, and evaluation. Data were collec…
Pengaruh Gaya Hidup, Kualitas Produk, dan Harga terhadap Keputusan Pembelian …
" The study aims to determine the influence of Lifestyle, Product Quality, and Product Price partiality or simultaneously on the purchase decision of a product in the TikTok Shop application. This research method uses a quantitative description approach by collecting data through the distribution of questionnaires to generation Y and Z who are domiciled in Jakarta and have made purcha…
Pengaruh Lokasi Pesantren, Biaya Pendidikan Dan Kualitas Layanan Terhadap Kep…
"This study aims to determine the influence of the location of the Islamic boarding school, education costs, and service quality on the decision of students to choose the Persatuan Islam 45 Rahayu Islamic Boarding School, both partially and simultaneously. This study used a quantitative approach with a survey method. The study population was all 264 students at the Mu'allimin leve…
Rencana Pengembangan Bisnis Agen Travel Umroh Dan Wisata Halal : Rihlah Mulia…
Objective : Indonesia, as the country with the largest Muslim population in the world, represents a highly potential market for umrah services. Nevertheless, common challenges such as uncertainty of departure, lack of spiritual guidance, and non-transparent cost practices reduce public trust in travel agencies. This study aims to analyze the customer segments and value proposition of Rihlah Mul…
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