" To Analyse The Factors That Influence The Decision To Purchase Goodie Bags in Modern Retail and Their Impact On Environmental Sustainability. : This research employs a quantitative approach utilizing a case study of communities in Greater Jakarta. Data was collected through questionnaires distributed using Google Forms. Data analysis techniques used Structural Equation Modelling…
"Rumah Tahfidz Al-Jauhar is designed as a solution to reduce the high rate of Qur’anic illiteracy in Indonesia, particularly in the Bogor region. Based on data, around 65% of Muslims in Indonesia are still unable to read the Qur’an. To address this issue, this business introduces Qur’an learning classes using the Business Model Canvas (BMC) approach, focusing on two main blocks: C…
"This study aims to design a business plan for Salai Sedap Sumatra using the Business Model Canvas (BMC) approach to analyze and validate the customer segments and value propositions. The research background stems from the high potential of smoked fish (ikan salai) as a nutritious, practical, and long-shelf-life food, as well as a representation of Sumatran culinary heritage. The method…
"This research aims to design and analyze a business development plan for Inara Hijab as an eco-friendly hijab brand oriented toward sustainability, social empowerment, and compliance with Islamic ethical principles. Specifically, this study seeks to identify potential customer segments, formulate a value proposition aligned with the sustainable hijab market, and assess business feasibi…
"This research uses an action research method to determine the probability level of the offered product, especially focusing on the customer segment and value propositions elements using the Business Model Canvas approach. Several comprehensive methods were applied, and the instruments used in this study were observation and interviews with respondents to obtain the necessary data…
"Goal: The snack industry in Indonesia is growing rapidly in line with the increase in people's practical lifestyles. MSMEs play an important role in this sector, but many business actors do not have a strategic business plan. This study aims to design a business plan for Choco Jar Grandma Claid sweet snacks using the Business Model Canvas (BMC) approach to create an effective, structur…
"Goal : This research aims to examine the effect of live streaming interactivity—comprising consumer streamer interaction, consumer–platform interaction, and consumer–consumer interaction—on consumer trust dimensions (trust in streamer, trust in product, and trust in platform), as well as their implications for purchase intention and purchase decision in the fashion s…
" The main objective of this research is to establish the business model canvas in the components of Customer Segmentation and Value Proposition. : The method used is action research, which consists of two stages of testing, namely testing the problem and testing the solution. The first test aims to identify the challenges and constraints faced by the catering business in meeting …
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
"Tujuan: Penelitian ini bertujuan untuk memperkuat fondasi pembiayaan berbasis kemitraan syariah (syirkah) di PT. Kaltacitra Utama. Dalam implementasinya, model pembiayaan ini berfungsi sebagai metode alternatif yang diadopsi oleh perusahaan, karena tidak lagi bergantung pada pinjaman bank. Metode: Dalam implementasinya, penelitian ini diawali dengan mengkaji kondisi terkini model pem…