Objective: This study aims to measure the level of Consumer Loyalty using the variables of Brand Image, Halal Certification, Price, Product Quality and Location towards the Consumer Loyalty of Mie Gacoan Bogor. Methods: Using a descriptive qualitative approach with Multiple Linear Regression analysis techniques. Sampling was conducted using Purposive Sampling with the criteria that respondents …
"Purpose: This study examines the effect of dividend policy, profitability, and liquidity on stock price volatility in companies listed on the Jakarta Islamic Index (JII) during 2020–2024. The sample consists of 12 firms selected through purposive sampling, with data sourced from Stockbit and company annual reports. Variables include price volatility as the dependent variable, and …
"Purpose :This research aims to determine which of murabahah financing, mudharabah financing, and musyarakah financing has the most significant influence on return on assets (ROA) at Bank Muamalat Indonesia for the period 2013–2024. : This research used 48 data samples from Bank Muamalat's quarterly financial reports for the period 2013–2024. The method used was quantitative…
"Objective: This study was conducted to determine the influence of Lifestyle, Pleasure, Financial Behavior and Religiosity on Impulsive Buying in Online Shops. Method: Using a quantitative approach with Multiple Linear Regression analysis techniques. Sampling using purposive sampling technique with the criteria of respondents being gen z with a minimum age of 15 years and gen millennial…
" To map the sustainable business model and formulate development strategies for the Baitulmal Tazkia Amil Zakat Institution using the Triple Layered Business Model Canvas (TLBMC) approach, which encompasses economic, environmental, and social aspects. : This research employs a qualitative approach with data collection techniques that include participatory observation, in-depth …
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
"Using the Business Model Canvas (BMC) approach, this study aims to create a business plan for the Muslim fashion brand Aqashfa, which sells abayas and gamis. This approach focuses on customer segments and value propositions. This study is based on the rapid growth of the Muslim fashion industry in Indonesia and the high market demand for clothing that is compliant with sharia but rem…
" This study uses a quantitative approach with explanatory research to identify causal relationships between variables. Primary data will be collected through questionnaires distributed to active students and alumni of Tazkia Islamic University in the period 2020-2024. The research sample will be determined using the Slovin formula. Data analysis will be carried out using the Struct…