"Goal : This study aims to analyze the responsibilities of the franchisor in a investor agreement from the perspective of the maqashid index, using a case study of the d‟Besto Chicken and Burger investor, managed by PT Evalinda Berkah Mandiri. The research highlights the importance of integrating legal compliance, business principles, and Sharia values in investor partnership practices …
Action Research
"Business Model Canvas Analysis : To get a proper description of the Business Model Canvas by emphasizing on the value proposition and customer segment. As well as identifying the right value proposition and customer segment for the Rumah Bimbel Kita business. : The method used in analyzing data is a qualitative method using an action research approach through observations and int…
Kuantitatif
"This study analyzes the political and legal roles in home purchases in Sentul City, Bogor. The sample consisted of seven informants or ""resource persons"" because their role was not simply to provide responses but also to provide rich insights, stories, and perspectives regarding a particular context or phenomenon. The variables used were home buyers as the dependent variable, and p…
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main consumers are…
"Purpose : Identify and analyze the effective use of transactional and transformational leadership models in the MLM business environment, considering agent conditions within the framework of Situational Leadership Theory, and explore the application of Islamic ethical principles in the leadership. Methodology : A qualitative approach with a case study method is used in this study. T…
Kuantitatif
kualitatif
kuantitatif
Kuantitatif
Analisis Regresi Linear Berganda Dengan Perangkat Lunak SPSS 3.0
"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…
"Goal : This study aims to analyze the influence of financial literacy, risk perception, and investment knowledge on investment decisions in ANTAM gold among Generation Z and Millennials in Bogor Regency. Methods : This research employs a quantitative approach with the analytical technique of Structural Equation Modeling - Partial Least Squares (SEM-PLS). Primary data were obtained thr…
"Objective : To enhance brand awareness and customer engagement for Open Trip Sagalakarsa through an integrated digital marketing strategy, including social-media content design, influencer collaboration, and realistic, sustainable financial projections. Method : The study employs a Participatory Action Research (PAR) approach, involving cycles of planning, implementation, observation,…
"Goal : This study aims to design and analyze the business model of the Vellare clothing brand using the Business Model Canvas framework. The research focuses on identifying the customer segments and defining the value propositions to support the growth and sustainability of the business. Methode : The research adopts an action research method with a qualitative approach. Data collecti…
"Objectives: This study aims to analyze the effect of Gross Regional Domestic Product (GRDP), Human Development Index (HDI), Gini Ratio, and Islamic Financing on poverty levels in Kalimantan Island during the 2015–2024 period. Methods:. The research method used is panel data regression analysis with the Random Effect Model (REM) approach. The data used are secondary data obtained f…
"Goal : This thesis aims to analyze the influence of financial literacy, risk management, and social media on investment decisions in the sharia capital market among millennials in Lhokseumawe City. Methods : This study employs a quantitative approach using Structural Equation Modeling - Partial Least Square (SEM-PLS). Primary data were collected through questionnaires distributed via …
"Purposes : This research aims to analyze user satisfaction of the Byond by BSI application using the Technology Acceptance Model (TAM). The variables perceived usefulness and perceived ease of use are independent variables (X), while the behavioral intention to use variables and user satisfaction are dependent variables (Y) to see whether the TAM model can analyze application user sati…
"This study analyzes the effect of ESG disclosure, PROPER rating, ROA, EPS, and Firm Size on Market Value Added (MVA) of Islamic companies listed on the Indonesia Stock Exchange for the 2022–2024 period, using 150 observations. Secondary data were obtained from annual reports, financial statements, and Yahoo Finance, analyzed using panel data regression. The results show that ESG disc…