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Analisis peran Politik Dan Legal Dalam Pembelian Rumah Di Kawasan Sentul City…
"This study analyzes the political and legal roles in home purchases in Sentul City, Bogor. The sample consisted of seven informants or ""resource persons"" because their role was not simply to provide responses but also to provide rich insights, stories, and perspectives regarding a particular context or phenomenon. The variables used were home buyers as the dependent variable, and p…
Pemetaan persona Konsumen, Analisis SWOT, Dan Analisis Digital Marketing Nawa…
This research is part of an MBKM Project-Based Undergraduate Thesis conducted at Nawasena Resto. The objectives are to produce three main outputs: (1) consumer persona mapping, (2) SWOT analysis, and (3) digital marketing analysis. The research applies a market research approach with a mixed-methods design through surveys and interviews. The results indicate that Nawasena’s main consumers are…
Situational Leadership And Islamic Ethics In multt-Level Marketing (MLM) Lead…
"Purpose : Identify and analyze the effective use of transactional and transformational leadership models in the MLM business environment, considering agent conditions within the framework of Situational Leadership Theory, and explore the application of Islamic ethical principles in the leadership. Methodology : A qualitative approach with a case study method is used in this study. T…
Faktor-Faktor Yang Mempengaruhi Gen Z Dalam Melakukan Keputusan Pembelian Pro…
Analisis Regresi Linear Berganda Dengan Perangkat Lunak SPSS 3.0
Pengaruh Sosial Media Influencer, Brand Awerness Dan Keputusan Pembelian Prod…
"Research shows that Social Media Influencers (SMI) have a positive and significant effect on Purchase Decision (PD) through the dimensions of Reach, Relevance, and Resonance, with Reach being the most dominant factor. Brand Awareness (BA) also has a positive but insignificant effect on PD, indicating that brand awareness alone is not enough without the support of product quality, p…
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