"Toko Warna Indah is a business engaged in the sale of paint and related supplies, established in 2021. The business is currently facing challenges in expanding its market reach and increasing competitiveness in today’s digital era. This study aims to develop the business at Toko Warna Indah by using the Business Model Canvas method as a strategic planning tool, with a focus on custom…
Objective: This study aims to analyze customer satisfaction using the Importance Performance Analysis (IPA) method on the @jartebeauty brand in TikTok Shop. Methode: The research employs a quantitative approach, with data collected through questionnaires distributed to 115 respondents. The research variables cover five dimensions of customer satisfaction: Staying Loyal, Purchasing the Company…
"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…
"Bio Lobster Farm, a freshwater lobster cultivation business, adopts the Business Model Canvas framework with a particular focus on customer segmentation and value proposition. The research method involved direct observation and structured interviews with 20 partisipants, including young adults, upper-middle-class housewives, and seafood MSME/restaurant owners. Research findings indic…
"Objective: This research is based on the high public interest in herbal products, including Bajakah Ginger, which is believed to have various health benefits. However, based on initial identification, several problems were identified, such as the lack of BPOM certification, limited distribution channels, prices perceived as high by some consumers, and low trust among those unfamiliar w…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
"This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results show…
"This research aims to design and analyze a business development plan for Inara Hijab as an eco-friendly hijab brand oriented toward sustainability, social empowerment, and compliance with Islamic ethical principles. Specifically, this study seeks to identify potential customer segments, formulate a value proposition aligned with the sustainable hijab market, and assess business feasibi…
"Objective Method : Azka Dalila Rahmah : S. 21101.01106 : Sharia Business Management : PERFUME BUSINESS PLAN “PERFUME” CANVAS MODEL BUSINESS METHOD : This study aims to design a comprehensive business plan for “Dazelia Parfum”, focusing on the identification of Customer Segments and Value Proposition through the application of the Business Model Canvas framework. The…
"This research was conducted with the aim of analyzing the nfluence of social media marketing strategies on consumer decisions in choosing Hajj & Umrah travel, analyzing the influence of E-WOM on consumer decisions in choosing Hajj & Umrah travel, and analyzing the influence of service quality on consumer decisions in choosing Hajj & Umrah travel. : This study used a quantitativ…
This Studi Aims To Determine How Key Opinions Leaders, Product Quality, And Price Influence Purchasing Decisionfor MS Glow Product and The Moderating Roe Of Negative Electronic Wod of mouth this Relationship
"This study aims to design and analyze the business model of “Makanin,” a fast food venture offering fresh sea fish-based meals that are healthy, halal-thayyib, practical, and affordable, using the Business Model Canvas (BMC) approach. The research focuses on determining the appropriate customer segments and value propositions to meet the needs of urban consumers, particularly studen…
"Laundry Aja is a laundry service business developed using the Business Model Canvas (BMC) approach with an emphasis on the customer segmentation and value proposition elements. The research methodology employed an action research method through direct observation and in-depth interviews with 30 participants consisting of students, housewives, and workers in the Lebak Bulus area, Sout…
"Purpose : This research aims to analyze the influence of viral marketing, content marketing, and brand image on the purchase decision of local clothing through the TikTok application among Generation Z in Bogor Regency. Method : The study employs a quantitative approach using a survey method. Data were analyzed using Structural Equation Modeling–Partial …
Objectives Methods : Solaika Tri Handoko : 2310101101 : Sharia Business Management : Business Plan For The Health Beverage “Bloomora” With A Business Model Canvas :This study aims to develop a business plan for a health beverage based on local herbal ingredients using the Business Model Canvas (BMC) approach, with a particular focus on the value proposition and customer segment components. …
" To analyze the short-term and long-term effects of BI interest rates, inflation, exchange rates, world gold prices,and world oil prices on the Indonesian Sharia Stock Index (ISSI) during the 2020–2024 period. : Autoregressive Distributed Lag (ARDL) : The results show that in the long term, BI interest rates, exchange rates, and world gold prices have a significant negativ…
Kuantitatif
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
Amanat Undang Undang Dasar 1945 pada pasal 29 ayat 2 yang secara umum berbicara tentang negara memberikan jaminan kemerdekaan pada setiap penduduk untuk menganut agamanya masing masing serta melakukan ibadah sesuai dengan agamanya Salah satu bentuk pengikatan perintah dalam agama Islam terkait mengonsumsi produk halal dalam wilayah hukum Indonesia melalui UU No 33 Tahun 2014 tentang Jaminan Pro…