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Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
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- ISBN/ISSN
- NIM.2110101014
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- REF 658.8342 MAR p
Pengaruh Label Halal,Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian …
"Analyzing the Influence of Halal Labels, Prices, and Product Quality on Purchasing Decisions for Food Products in Street food in Cilegon City. : This research uses a quantitative approach with a case study of street food in Cilegon City. Data collection techniques were obtained by distributing questionnaires via Google Forms related to the research problem. Data analysis techniqu…
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- ISBN/ISSN
- NIM.18101046
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- REF 658.8342 SAT p
Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kep…
" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…
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- ISBN/ISSN
- NIM.2110101163
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- REF 658.872 ADA p
Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Penggunaan Bank Konvensiona…
"Objective: This study aims to analyze the influence of religiosity, understanding of usury, service quality, and security assurance on the decision to use conventional banks among students at Islamic campuses in Pekanbaru City. Method: This study used a quantitative approach with multiple linear regression analysis. The sample was determined through purposive sampling by distributing …
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- ISBN/ISSN
- NIM.2110101035
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- REF 332.1 KAM f
Analysis Of The Impact Financial Literacy, Lifestyle, And Income On Financial…
"ANALYSIS OF THE IMPACT OF FINANCIAL LITERACY, LIFESTYLE, AND INCOME ON FINANCIAL PLANNING AMONG MUSLIM MILLENNIALS: A CASE STUDY OF ACEH PROVINCE : This study aims to analyse the influence of Financial Literacy, Lifestyle, and Income on Financial Planning among Muslim millennials in Aceh Province. : A quantitative approach was applied using Partial Least Squares - Structural …
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- ISBN/ISSN
- NIM.2110101141
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- REF 332.024 RAS a
Public Comprehension On Online Loan Usage (Pinjol) In Jabodetabek: The Effect…
"Goal : This study aims to analyze the influence of online loan advertisement, Islamic financial literacy, and lifestyle on public’s comprehension and decision in online loan making. Methode : This research uses a quantitative approach with Muslim consumers in the Greater Jakarta (Jabodetabek) area as the target population. Data were collected through a questionnaire distributed via …
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- ISBN/ISSN
- NIM.2110101149
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- REF 332.024 NAB p
Rencana Bisnis "Sleep Heaven" Dengan Analisis Bisnis Model Kanvas
Objective Method Result : This study aims to identify the customer segment and value proposition of the business plan “Sleep Heaven”. It is a web based application platform that offers relaxation audio, Qur’anic recitations, online psychological consultation services, and the purchase of sleep-supporting products to help improve the quality of sleep in society through online access. : The…
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- ISBN/ISSN
- NIM.2310101016
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- REF 650 RAK r
Metode Multifactor Evaluation Process Untuk Menentukan Strategi Promosi Unive…
"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…
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- ISBN/ISSN
- NIM.2110101139
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- REF 658.8 GAN m
Pengaruh Harga, Influencer Dan Live Streaming Terhadap Minat Beli Tas Jims Ho…
"Objective: This research aims to determine the level of buying interest in Jims Honey bags using the live streaming variables of the TikTok application, influencer and price. This research has an age range of 13 years and over in the Bogor city area Method: This research uses a descriptive quantitative approach with the Partial Least Square- Structural Equation Modeling (PLS-SEM) analy…
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- ISBN/ISSN
- NIM.2110101079
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- REF 658.84 DEW p
Pengaruh Review Pelanggan Rating Produk Dan Kualitas Produk Terhadap Keputusa…
"Goal : To analyze the influence of customer reviews, product ratings, and product quality on purchase decisions of Skintific products among students in Bogor City. Methods : This study employs a quantitative approach with a case study of students in Bogor City. Data collection was carried out through the distribution of questionnaires via Google Forms. The data were processed using SPS…
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- ISBN/ISSN
- NIM.2110101120
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- REF 658.8342 KHO p
Rencana Pengembangan Bisnis Di Toko Cat Warna Indah Menggunakan Analisis Bisn…
"Toko Warna Indah is a business engaged in the sale of paint and related supplies, established in 2021. The business is currently facing challenges in expanding its market reach and increasing competitiveness in today’s digital era. This study aims to develop the business at Toko Warna Indah by using the Business Model Canvas method as a strategic planning tool, with a focus on custom…
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- NIM.2110101146
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- 650
Analisis Kepuasan Pelanggan Dengan Menggunakan Metode Importance Performance …
Objective: This study aims to analyze customer satisfaction using the Importance Performance Analysis (IPA) method on the @jartebeauty brand in TikTok Shop. Methode: The research employs a quantitative approach, with data collected through questionnaires distributed to 115 respondents. The research variables cover five dimensions of customer satisfaction: Staying Loyal, Purchasing the Company…
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- NIM.2310101017
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- REF 658.8343 YUM a
Pengaruh Brand Image, Harga Dan Brand Awareness Terhadap Keputusan Pembelian …
"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…
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- ISBN/ISSN
- NIM.2110101162
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- REF 658.8342 IND p
Rencana Bisnis Bio Lobster Farm: Dengan Analisis Bisnis Model Kanvas
"Bio Lobster Farm, a freshwater lobster cultivation business, adopts the Business Model Canvas framework with a particular focus on customer segmentation and value proposition. The research method involved direct observation and structured interviews with 20 partisipants, including young adults, upper-middle-class housewives, and seafood MSME/restaurant owners. Research findings indic…
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- NIM.2110101038
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- REF 650 WAH r
Rencana Pengembangan Bisnis Minuman Herbal "Jahe Bajakah Ku" Dengan Analisis …
"Objective: This research is based on the high public interest in herbal products, including Bajakah Ginger, which is believed to have various health benefits. However, based on initial identification, several problems were identified, such as the lack of BPOM certification, limited distribution channels, prices perceived as high by some consumers, and low trust among those unfamiliar w…
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- ISBN/ISSN
- NIM.2310101107
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- REF 650 RIT r
Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…
"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …
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- ISBN/ISSN
- NIM.2310101092
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- REF 658.8 ALI p
Pengaruh Sosial Media Marketing, Citra Merek Dan Harga Terhadap Keputusan Pem…
"This research aims to analyze the influence of social media marketing, brand image, and price on the purchase decisions of Lafiye hijab products through TikTok social media in Bogor. : This research uses a quantitative approach with a survey method. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM PLS) through SmartPLS 4.0 software. : The results show…
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- ISBN/ISSN
- NIM.2110101165
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- REF 658.8342 FAS p
Rencana Pengembangan Bisnis Gerai Buah Lavender Dengan Analisis Bisnis Model …
"This research aims to design and analyze a business development plan for Inara Hijab as an eco-friendly hijab brand oriented toward sustainability, social empowerment, and compliance with Islamic ethical principles. Specifically, this study seeks to identify potential customer segments, formulate a value proposition aligned with the sustainable hijab market, and assess business feasibi…
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- ISBN/ISSN
- NIM.2310101091
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- REF 650 FAT r
Rencana Bisnis Parfum "Dazelia Parfum" Menggunakan Metode Bisnis Model Kanvas
"Objective Method : Azka Dalila Rahmah : S. 21101.01106 : Sharia Business Management : PERFUME BUSINESS PLAN “PERFUME” CANVAS MODEL BUSINESS METHOD : This study aims to design a comprehensive business plan for “Dazelia Parfum”, focusing on the identification of Customer Segments and Value Proposition through the application of the Business Model Canvas framework. The…
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- ISBN/ISSN
- NIM.2110101106
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- REF 650 RAH r
Pengaruh Strategi Pemasaran Media Sosial, E-WOM (Electronic Word Of Mounth). …
"This research was conducted with the aim of analyzing the nfluence of social media marketing strategies on consumer decisions in choosing Hajj & Umrah travel, analyzing the influence of E-WOM on consumer decisions in choosing Hajj & Umrah travel, and analyzing the influence of service quality on consumer decisions in choosing Hajj & Umrah travel. : This study used a quantitativ…
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- ISBN/ISSN
- NIM.2110101083
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- REF 658.872 NUR p
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