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Pengaruh Etika Bisnis Islam, Kepercayaan, Kepuasan, Kualitas Layanan terhadap…
Tujuan: Skripsi ini membahas tentang pengaruh etika bisnis islam, kepercayaan, kepuasan, kualitas layanan terhadap loyalitas nasabah tabungan easy wadiah (pada Bank Syariah Indonesia Cabang Bogor). Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan metode Linier Berganda dengan mengambil studi kasus di Bogor. Data dari penelitian ini diperoleh dari penyebaran kuesioner ke…
Analisis Influencer Pengaruh Marketing, Content Marketing, Dan Brand Awarenes…
"Goal: Analyzing the Influence of Influencer Marketing, Content Marketing, and Brand Awareness on Fashion Product Purchasing Decisions in E-Commerce Methods: Data analysis will be conducted using the multiple linear regression method. The analysis in this study will be assisted by the SPSS version 29 software (Statistical Package for Social Science). Fct/findings: Based on the results of th…
Pengaruh Sosial Media Marketing, Influencer Dan Konten Pada Aplikasi Tiktok T…
Tujuan: Penelitian ini memiliki tujuan untuk mengetahui pengaruh sosial media marketing, influencer dan konten secara parsial dan simultan terhadap keputusan pembelian produk pembersih kerak mesin di tiktok shop. Metode: Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada pengguna tiktok di wilayah JABODETABEK dengan umu…
Pengaruh Electronic Word of Mouth, Social Media Marketing, dan Influencer ter…
Untuk mencari informasi mengenai pengaruh Electronic word of mouth, Sosial Media Marketing, terhadap Minat Pembelian produk Asuransi Syariah pada JABODETABEK. Metode : Penelitian ini menggunakan pendekatan kuantitatif deskriptif yang mengumpulkan data dengan menyebar kuesioner kepada Masyarakat di Wilayah Jabodetabek dengan total sampel sebanyak 150 responden. Analisis data yang d…
Pengaruh Word Of Mouth, Influencer Marketing, dan Iklan Terhadap Brand Awaren…
The Influence of Word of Mouth, Influencer Marketing, and Advertising on Brand Awareness of Kahf Products : This study aims to determine the influence of Word of Mouth, Influencer Marketing, and Advertising on the Brand Awareness of Kahf products (study case Generation Z in the JABODETABEK area.) : This research employs a quantitative approach with a survey method. The population of this study …
Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kep…
" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…
Pengaruh Citra Merek, Harga, Influencer, Marketing, Dan Kualitas Terhadap Kep…
"This study aims to determine the influence of brand image, price, influencer marketing, and product quality on purchase decisions for Hanasui lipstick. This study used a descriptive quantitative approach. The sampling technique used non-probability sampling and purposive sampling by distributing questionnaires to 400 consumers who had purchased Hanasui lipstick. This method was a…
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