"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…
Objective : Indonesia, as the country with the largest Muslim population in the world, represents a highly potential market for umrah services. Nevertheless, common challenges such as uncertainty of departure, lack of spiritual guidance, and non-transparent cost practices reduce public trust in travel agencies. This study aims to analyze the customer segments and value proposition of Rihlah Mul…
Cicurug Omega Egg Farm is a chicken egg farm aimed at meeting the Indonesian people's need for quality animal protein. The reason for establishing this business was the community's unbalanced nutritional status and the limited supply of quality food at affordable prices. This business was initiated to provide fresh, hygienic, and highly nutritious chicken eggs directly from the farm to consumer…
"Goal : UD. Lumintu's beef skin crackers and krecek are processed beef skin products well-known and in demand, especially in Mojokerto. Despite its long history since 1958, UD. Lumintu faces challenges in maintaining and increasing revenue in the digital age. While many similar products exist in the market, UD. Lumintu strives to maintain quality in terms of raw materials, production pr…
"Toko Warna Indah is a business engaged in the sale of paint and related supplies, established in 2021. The business is currently facing challenges in expanding its market reach and increasing competitiveness in today’s digital era. This study aims to develop the business at Toko Warna Indah by using the Business Model Canvas method as a strategic planning tool, with a focus on custom…
"Objective: This research is based on the high public interest in herbal products, including Bajakah Ginger, which is believed to have various health benefits. However, based on initial identification, several problems were identified, such as the lack of BPOM certification, limited distribution channels, prices perceived as high by some consumers, and low trust among those unfamiliar w…
"Laundry Aja is a laundry service business developed using the Business Model Canvas (BMC) approach with an emphasis on the customer segmentation and value proposition elements. The research methodology employed an action research method through direct observation and in-depth interviews with 30 participants consisting of students, housewives, and workers in the Lebak Bulus area, Sout…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
Objective: This thesis aims to map the scientific research trends related to the economics of Hajj and Umrah over the past five to ten years. Using a bibliometric approach, the study identifies publication patterns, dominant topics, author collaborations, and the development of research themes in the field of Hajj and Umrah economics. Methodology: The research employs a quantitative approach us…
Tujuan: Eco Palm sebuah produk pupuk organik yang dikembangkan dari limbah tandan kosong kelapa sawit (TKKS), melalui pendekatan Business Model Canvas dengan tujuan menentukan elemen customer segmentation dan value proposition. Metode: Metodologi penelitian mencakup observasi langsung serta wawancara mendalam terhadap 13 informan yang terdiri dari petani, pelaku usaha pertanian, ibu rumah tangg…
Tujuan: Penelitian ini bertujuan untuk merancang rencana bisnis hidroponik “Sayurawak Farm” menggunakan pendekatan Business Model Canvas (BMC) dengan fokus pada dua elemen utama, yaitu Value Proposition dan Customer Segment. Latar belakang penelitian didasari oleh rendahnya jumlah petani hidroponik di Kabupaten Kampar, Provinsi Riau, serta tingginya ketergantungan pasokan sayuran dari luar …
Objecive : This study is titled Business Plan for "Kinclong Motowash" with Business Model Canvas Analysis. The study employs the business model canvas approach with the aim of formulating an appropriate value proposition for the "Kinclong Motowash" motorcycle wash business, identifying the correct customer segments for the business, and designing a business model canvas that focuses on c…
Purpose: This study is intended to analyze the business plan with a business model analysis of the canvas with the aim of obtaining accurate results on the elements of customer segments and value propositions of the business plan to be built. Methods: This study uses an action research method to determine market potential, especially in customer segments and value propositions with a busine…
Bisnis fotografi profesional memiliki potensi yang menjanjikan di Indonesia, terutama dengan meningkatnya permintaan akan layanan fotografi berkualitas untuk berbagai acara dan kegiatan. Penelitian ini bertujuan untuk merancang rencana bisnis baru bernama "Nuance Capture" dengan menggunakan analisis Model Bisnis Kanvas. Peneliti menggunakan pendekatan kualitatif dengan teknik pengumpu…
Tujuan: Penelitian ini bertujuan untuk 1). Mengetahui dan menetapkan customer segment yang tepat bagi “Toko Iwan Bumbu”, 2). Mengetahui dan menetapkan Value proposition yang tepat bagi “toko Iwan Bumbu”, 3). Mengetahui dan menetapkan Channel yang tepat bagi “toko Iwan Bumbu”, Metode: Penelitian ini menggunakan pendekatan kualitatif dan mengumpulkan data melalui wawancara d…
Deodoran Deozha adalah deodorant spray alami berbahan tawas (aluminium kalium sulfat) dan aquades yang aman untuk jangka panjang, cocok untuk kulit sensitif, serta ramah lingkungan. Deozha hadir dengan beberapa kelebihan yaitu memiliki kemasan minimalis pump spray bottle yang praktis dan terjangkau, dengan beberapa varian aroma yang disukai semua kalangan wanita. Memiliki sifat antiba…
Tujuan: Penelitian ini berjudul “Rencana Bisnis SmashSpirit Arena dengan Metode Bisnis Model Kanvas. Penelitian ini menggunakan analisis bisnis model kanvas yang bertujuan untuk memetakan berbagai komponen penting dalam bisnis dengan cara yang sederhana dan terstruktur yaitu dengan menguraikan sembilan elemen kanvas bisnis mereka. Dalam penelitian kali ini hanya berfokus pada dua el…
Penelitian ini bertujuan untuk, 1). menganalisis Customer Segment yang tepat untuk perencanaan usaha “Fruit Rissole”, 2). menganalisis Value Proposition yang tepat untuk perencanaan “Fruit Rissole”. Penelitian ini menggunakan pendekatan kualitatif dengan metode Action Research (penelitian tindakan). Model dasar action research yang diterapkan meliputi tahapan: Perencanaan (Planni…