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Anlisis Perubahan Strategi Pemasaran Buku Anak Islami Pada UMKM CV Gulali Edu…
Tujuan : Penelitian ini menganalisis perubahan strategi pemasaran yang dilakukan oleh CV Gulali Edukasi Indonesia selama periode 2018-2023. Fokus penelitian adalah mengidentifikasi dampak perubahan ini terhadap kinerja keuangan perusahaan serta peran reseller dalam mendukung distribusi produk. Metode : Menggunakan metode deskriptif dengan pendekatan studi kasus dan mixed methods, penelitia…
Pengaruh Penggunaan Media Sosial, Konten Kreatif, Dan Platform E-Commerce Tik…
Tujuan: Penelitian ini berfokus pada analisis bagaimana pemanfaatan platform e commerce TikTok Shop serta penerapan strategi pemasaran digital dapat memengaruhi penjualan produk UMKM (Usaha Mikro, Kecil, dan Menengah) di wilayah Bogor. Dalam kajian ini, strategi pemasaran digital ditempatkan sebagai variabel yang berperan sebagai perantara (mediator) antara penggunaan TikTok Shop dan peningkata…
Identitas Visual Dan Strategi Digital Terhadap Perkembangan Brand Awareness P…
"Goal: This study aims to design a visual identity and digital strategy to enhance the brand awareness of PT. Indopal Harvest Bliss in Indonesia. Method: The research adopts the Participatory Action Research (PAR) method, involving iterative cycles of planning, acting, observing, and reflecting in close collaboration between the researcher and the company. Primary data were collected…
Metode Multifactor Evaluation Process Untuk Menentukan Strategi Promosi Unive…
"Goal: The development of technology not only affects access to education but also influences the marketing and communication sector, particularly in the context of higher education promotion. In the digital era, promotion and dissemination of information regarding new student admissions can be carried out through online platforms such as social media, websites, and digital applicatio…
Studi Kasus Peningkatan Volume Penjualan Tempe Di Kampung Kopti Kota Jakarta …
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
Strategi Digital Marketing Dalam Meningkatkan Minat Beli Kendaraan Bekas Mela…
This study aims to evaluate the performance of the Instagram account @dalempager in attracting attention, marketing products, and building interactions with consumers. Furthermore, it aims to formulate relevant and effective strategies to improve the performance of Instagram accounts in attracting interest in purchasing used vehicles and reaching audiences.
Analisis Content Marketing Melalui Strategi Funneling Sosial Terhadap Keputus…
"This research aims to analyze the effectiveness of content marketing strategy through social media funneling approach in influencing prospective students' decision to choose Tazkia University. The funneling strategy consists of three main stages, namely awareness, consideration, and conversion, each of which has different content characteristics and communication approaches. This resea…
Preferansi Zakat dan Filantropsi Islam di Era Digital
"This research investigates the preferences of Muslim communities regarding the distribution of zakat and other Islamic philanthropies (infaq, sadaqah, waqf) in the digital era. With the rapid development of technology and massive digital adoption, digital platforms have become increasingly popular alternative channels for fulfilling these religious obligations and recommendations. This…
Analisis Pengaruh Literasi Digital, Kesiapan Digital, Dan Dukungan Pemerintah…
"To analyze the influence of digital literacy, digital Readliness, and Government support on the e-commerce adoption interest of MSMEs in Citeureup District. : This research employs a quantitative approach with a case study on MSMEs in Citeureup District. Data collection was conducted through a questionnaire distributed via Google Forms, addressing the research problem. The data ana…
Pengembangan Model Bisnis PT. Qupro Manajemen Indonesia (QUPRO) Melalui Fungs…
" This study analyzes and develops PT QUPRO Manajemen Indonesia’s business model using the Business Model Canvas (BMC) framework. It aims to help the company adapt to digital transformation and changing consumer behavior by optimizing the Digital, Platform, Partnership, and Strategic Development (DPPSD) Division to strengthen its value proposition and competitiveness in the event …
Efektivitas Platform Digital Dalam Pengumpulan Zakat Dan Wakaf Uang Pada ASN …
"Goal :. This study aims to analyze the influence of zakat and waqf literacy, trust in digital systems, transparency and accountability, and religiosity on the effectiveness of digital platforms in collecting zakat and cash waqf among civil servants (ASN) at the Ministry of Finance. Additionally, it examines the moderating role of religiosity in the relationships between these variables…
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