Pengaruh Layanan Sekolah, Asrama Dan Dukungan Orang Tua Terhadap Keputusan Sa…

": “The Influence of School Services, Dormitory Facilities, And Parental Support on Junior High School Students Decision to Continue to Senior High School: A Case Study at Fitrah Islamic World Academy (FIWA) School” : This study aims to analyze the influence of School Services, Dormitory Facilities, and Parental Support on the decision of junior high School students at Fitrah Is…

Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kep…

" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…

Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Penggunaan Bank Konvensiona…

"Objective: This study aims to analyze the influence of religiosity, understanding of usury, service quality, and security assurance on the decision to use conventional banks among students at Islamic campuses in Pekanbaru City. Method: This study used a quantitative approach with multiple linear regression analysis. The sample was determined through purposive sampling by distributing …

Pengaruh Brand Image, Harga Dan Brand Awareness Terhadap Keputusan Pembelian …

"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…

Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk MS GLOW Dengan Nega…

This Studi Aims To Determine How Key Opinions Leaders, Product Quality, And Price Influence Purchasing Decisionfor MS Glow Product and The Moderating Roe Of Negative Electronic Wod of mouth this Relationship

Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…

This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using Structural Equ…

Pengaruh Persepsi Label Halal, Tingkat Penjualan, dan Review Produk Terhadap …

Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of samples used…

Determinants Of Halal Drug Purchase Decisions Among Muslim Consumers: Moderat…

Goal : This study aims to examine the influence of halal literacy, halal certification, and religiosity on the purchase decisions of halal medicines among Muslim consumers, while also assessing the moderating role of demographic characteristics, specifically age and education. The research is motivated by the growing awareness of halal pharmaceutical consumption and the need to understand the u…

Analisis Pengaruh Keputusan Pembelian Produk Makanan di Restoran Jepang Cepat…

This study aims to analyze the influence of taste perception, price perception, service quality, and halal literacy on the purchasing decisions of Generation Z consumers in Bogor regarding halal- certified Japanese fast food products. : This research employs a quantitative approach through a survey method by distributing questionnaires to 100 respondents from Generation Z in Bogor who have prev…

Faktor Determinan Pembelian Obat Herbal Bersetifikat Halal di Jabodetabek: Se…

“Determinant Factors of Purchasing Halal-Certified Herbal Medicine in Jabodetabek: An Analysis of Education as a Moderating Variable” : This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 203 Muslim respondents who had consumed herbal medicines in the Jabodetabek area. The data were analyzed using Partial Le…

Pengaruh Brand Trust, Advertising Credibility, dan E- WOM Produk Somethinc Te…

"Ovjectives: This Study aims to analyze the influence of brand trust, advertising credibility, dan electronic word of mouth of Somethic products on the purchasee decisions of generation Z on e-commerce platforms in Bogor Regency. Methods: This Research employs a descriptive quantitative method. The sampling techinque used was purposive samoling, with a total of 140 respondents collected…

Pengaruh Product Content, Influencer, Dan Online Customer Review Terhadap Kep…

"Objective: This study aims to analyze the extent to which product content, influencers, and online customer reviews influence the purchasing decisions of Braven perfume on TikTok among Generation Z in the Greater Jakarta area (Jabodetabek). Method: This study employs a quantitative approach using multiple linear regression analysis. The sample was determined using purposive sampling,…

Pengaruh Content Marketing, Citra Merek, dan Customer Review Online terhadap …

"Goal: This research aims to determine the level of purchasing decisions for Wardah skincare products on TikTok Shop using the variables of Content Marketing, Brand Image, and Online Customer Reviews. This study will specifically focus on female students in Bogor Regency. Method: This study uses a descriptive quantitative approach with Partial Least Square – Structural Equation Mode…

Pengaruh Sertifikasi Halal, Literasi Halal, Religiusitas, Terhadap Minat Beli…

Tujuan: Penelitian ini bertujuan untuk menganalisis pengaruh nilai religiusitas, literasi halal, dan pengetahuan produk terhadap keputusan konsumen muslim di wilayah JABODETABEK untuk memboikot produk McDonald's. Penelitian ini dilakukan dengan latar belakang meningkatnya kesadaran konsumen muslim terhadap isu-isu global, seperti konflik Israel-Palestina, yang mempengaruhi keputusan k…

Pengaruh Ekuitas Merek dan Label Halal terhadap Keputusan Minat Beli Dalam Pe…

Tujuan : Penelitiaan ini bertujuan untuk menganalisis pengaruh ekuitas merek dan label halal terhadap keputusan minat beli kosmetik Wadah dari persepektif pemasaran Islam di wilayah Bogor. Metode : Penelitiaan ini menggunakan pendekatan kuantitatif dengan metode survey untuk mengumpulkan data dari konsumen yang telah membeli kosmetik Wardah di Bogor. Data analisis menggunakan teknik s…

Pengaruh Green Awareness Terhadap Keputusan Pembeli Produk Furniture Ramah Li…

Tujuan : Untuk mengetahui pengaruh dari Green Awareness, Kesadaran Produk, Harga, Citra Merek, Terhadap Keputusan Pembelian produk furniture ramah lingkungan Pada masyarakat Jabodetabek. Metode : Penelelitian ini menggunakan pendekatan kuantitatif dengan studi kasus Masyarakat di Jabodetabek. Teknik pengumpulan data diperoleh dari penyeberan kuesioner melalui google form. Data diol…

The Influence of Investment Knowledge, Motivation, Minimum Capital, and Relig…

Tujuan : Penelitian ini menganalisis Pengetahuan Investasi, Motivasi, Modal Minimum, Dan Religiusitas Terhadap Keputusan Berinvestasi Pada Saham Syariah Di Kalangan Milenial Dan Generasi Z Metode : Penelitian ini menggunakan pendekatan kuantitatif dengan metode SEM-PLS. Data dikumpulkan melalui kuesioner yang disebarkan kepada para investor dari kelompok Milenial dan Generasi Z ya…

Pengaruh Brand Image, Harga, E-WOM, dan Halal Awareness terhadap Keputusan Pe…

Tujuan: Untuk mencari informasi mengenai pengaruh penggunaan brand image, harga, (E-Wom), dan halal awareness terhadap Keputusan Pembelian pada produk Marshwillow di JABODETABEK baik secara parsial maupun stimulan. Metode: Penelitian ini menggunakan pendekatan kuantitatif. Metode pada penelitian ini menggunakan metode SEM (Structural Equation Modeling) dengan pendekatan PLS 4.0 (Partia…

Analisis pengaruh harga dan kualitas pelayanan terhadap kepputusan pelanggan …

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap keputusan pembelian pelanggan menggunakan jasa klinik gigi sehat. Analisis Regresi Berganda. Penelitian Ini Memberikan Hasil Adanya Pengaruh Harga Yang Positif Dan Signifikan Terhadap Keputusan Pelanggan

Faktor-Faktor yang Mempengaruhi Keputusan Pembelian dan Kepuasan Pelanggan pa…

Edition

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ISBN/ISSN

NIM.2010101160

Collation

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Series Title

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Call Number

REF 658.83 ALI f