Tujuan Penelitian: Penelitian ini bertujuan untuk mengetahui pengaruh brand image, harga dan kualitas pelayanan terhadap keputusan penggunaan jasa transportasi online pada costumer GrabBike & GrabCar di DKI Jakarta. Metode: Penelitian ini menggunakan pendekatan kuantitatif dengan melakukan survey kepada 130 costumer yang menggunakan jasa GrabBike & GrabCar melalui media elektronik (goog…
Invaluable to professionals involved in social or community initiatives, this volume takes readers clearly through the process of setting up and administrating any kind of welfare initiative in a way that makes evaluations of efficiency and effectiveness as easy as possible. It includes an extended case study to illustrate the methods the authors propound.
Wealth management is one of the areas in which banks and other personal financial services players are investing heavily. But the market is changing fast. Going forward, players therefore need to adapt their strategies to the new realities: what worked in the past will not, for the most part, be appropriate in the future. This unique book, written by a former McKinsey consultant, offers an up-t…