Universitas Islam Tazkia Library

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Found 521 from your keywords: subject=""Decision Making Mana...
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Pengaruh Kualitas Pendidikan, Kualitas Pelayanan, Kekuatan Brand Dan Harga Te…
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Putri, Chinditya Nendhi

" This study uses a quantitative approach with explanatory research to identify causal relationships between variables. Primary data will be collected through questionnaires distributed to active students and alumni of Tazkia Islamic University in the period 2020-2024. The research sample will be determined using the Slovin formula. Data analysis will be carried out using the Struct…

Edition
-
ISBN/ISSN
NIM.2110101095
Collation
-
Series Title
-
Call Number
REF 658.8 PUT p
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cover
Analisis Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pe…
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Lubis, Muhammad Azzam

Kuantitatif

Edition
-
ISBN/ISSN
NIM.18101116
Collation
-
Series Title
-
Call Number
REF 658.8342 LUB a
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Green Marketing Dan Islamic Corporate Sosial Responsibility: Pengaruh Brand I…
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Syalwa, Fitria Putri

"This research aims to find out how green marketing, Islamic corporate social responsibility, and brand image influence purchase decision PT. Paragon Technology Innovation Product : This research uses a quantitative descriptive approach with primary data as the data used. The source of data collected use purposive sampling technique, came from distributing questionnaires to responde…

Edition
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ISBN/ISSN
NIM.2110101087
Collation
-
Series Title
-
Call Number
REF 658.82 SYA g
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Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Produk Muslim Rabbani…
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Sariu, Rosita

"Objective: This study aims to explain the cultural, social, personal, and psychological influences on purchasing decisions for Rabbani Muslim products. Method: This study employed a quantitative method with a regression approach. The data used in this study were quantitative and quantitative data. Data collection techniques included questionnaires, literature reviews, and observati…

Edition
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ISBN/ISSN
NIM.18101129
Collation
-
Series Title
-
Call Number
REF 658.8342 SAR p
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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk Digital P…
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Amatullah, Lina Fadhilah

To analyze the influence of price perception, creator credibility, and ease of use on the purchase decision of digital products on the Lynk.id platform, with the perception of Artificial Intelligence (AI) product substitution as a moderating variable. This study employed a quantitative approach, with data collected through Google Forms. The data were analyzed using Structural Equation Modeling-…

Edition
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ISBN/ISSN
NIM.2110101174
Collation
-
Series Title
-
Call Number
REF 658.84 AMA a
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cover
Pengaruh Word Of Mouth, Kualitas Pelayanan, Dan Kualitas Konten Instagram Ter…
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Ridwansyah, Fatih Muhammad

Objectives Methods Result/Findings : This study aims to determine the influence of Word of Mouth, Service Quality, and Instagram Content Quality on repurchase decisions of consumers at Kopi Nako in the Bogor area. : This research employed a quantitative approach with a survey method. The population consisted of consumers who had visited and made purchases at Kopi Nako in Bogor. The sampling tec…

Edition
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ISBN/ISSN
NIM.2110101089
Collation
-
Series Title
-
Call Number
REF 658.8342 RID p
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cover
Pengaruh Layanan Sekolah, Asrama Dan Dukungan Orang Tua Terhadap Keputusan Sa…
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Rambe, Awi Muktar

": “The Influence of School Services, Dormitory Facilities, And Parental Support on Junior High School Students Decision to Continue to Senior High School: A Case Study at Fitrah Islamic World Academy (FIWA) School” : This study aims to analyze the influence of School Services, Dormitory Facilities, and Parental Support on the decision of junior high School students at Fitrah Is…

Edition
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ISBN/ISSN
NIM.2310101005
Collation
-
Series Title
-
Call Number
REF 371.2 RAM p
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cover
Pengaruh Content Marketing, Influencer, Dan Kepercayaan Konsumen Terhadap Kep…
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Adani, Wafiqa

" To find information about the influence of content marketing, influencers, and Consumer Trust on purchasing decisions in Tiktokshop in the city of Pekanbaru. : This research uses a quantitative approach. The method used in this study is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) version 4.0 approach. The case study in this research focuses on consumer bu…

Edition
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ISBN/ISSN
NIM.2110101163
Collation
-
Series Title
-
Call Number
REF 658.872 ADA p
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cover
Faktor-Faktor Yang Berpengaruh Terhadap Keputusan Penggunaan Bank Konvensiona…
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Kamal, Taufiqul

"Objective: This study aims to analyze the influence of religiosity, understanding of usury, service quality, and security assurance on the decision to use conventional banks among students at Islamic campuses in Pekanbaru City. Method: This study used a quantitative approach with multiple linear regression analysis. The sample was determined through purposive sampling by distributing …

Edition
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ISBN/ISSN
NIM.2110101035
Collation
-
Series Title
-
Call Number
REF 332.1 KAM f
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cover
Pengaruh Brand Image, Harga Dan Brand Awareness Terhadap Keputusan Pembelian …
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Indri, Citra Nasya

"Goal Method Results/Findings : This study aims to test the influence of brand image, price and brand awareness on purchasing decisions for Somethinc skincare products. : This study uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 (Partial Least Square) approach, with a Somethinc case study, through dist…

Edition
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ISBN/ISSN
NIM.2110101162
Collation
-
Series Title
-
Call Number
REF 658.8342 IND p
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cover
Perencanaan Strategi Pemasaran Dengan Analisis SWOT (Streangth, Weakness, Opp…
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Ali, Fathan

"Goal : This study aims to evaluate and formulate effective marketing strategies for PT. Alkamila Tour and Travel. The research was motivated by fluctuations in the company’s sales performance, which showed an increase during 2023–2024 but declined again in 2024–2025. This evaluation is expected to assist the company in determining more appropriate marketing strategies to respond …

Edition
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ISBN/ISSN
NIM.2310101092
Collation
-
Series Title
-
Call Number
REF 658.8 ALI p
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cover
Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Produk MS GLOW Dengan Nega…
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Nurliza

This Studi Aims To Determine How Key Opinions Leaders, Product Quality, And Price Influence Purchasing Decisionfor MS Glow Product and The Moderating Roe Of Negative Electronic Wod of mouth this Relationship

Edition
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ISBN/ISSN
NIM.2110101065
Collation
-
Series Title
-
Call Number
REF 658.8342 NUR f
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cover
Faktor Yang Mempengaruhi Perilaku Manajemen Keuangan Syariah Pada Pelaku Usah…
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Khairani, Indah Annisa

Kuantitatif

Edition
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ISBN/ISSN
NIM.2010101110
Collation
-
Series Title
-
Call Number
REF 658.15 KHA f
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cover
Manajemen Operasional
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Octaviani, Andri

"Pada buku Manajemen Operasional ini terdiri dari VII bab Mata kuliah yang membahas tentang ruang lingkup manajemen operasional yang berisi sejarah perkembangan operasí, sistem produksi dan konsep produksi, bab II yang berisi tentang pokok bahasan mengenai konsep produksi, bab selanjutnya tentang layout, peramalan, manajemen kualitas, standar operasional prosedur dan bab yang terakhir membahas…

Edition
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ISBN/ISSN
9786023768219
Collation
vi+162 hlm
Series Title
-
Call Number
658.401 OCT m
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cover
Manajemen Perusahaan
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Anjarsari, Devita Putri

Buku Manajemen Perusahaan ini terdiri dari 6 bab. Manajemen perusahaan adalah serangkaian unsur dalam perusahaan sebagai proses memimpin, mengarahkan dan mengadministrasikan sumber daya yang dimiliki perusahaan. Dari definisi tersebut kita dapat melihat bahwa manajemen adalah unsur penting yang harus dimiliki oleh sebuah perusahaan atau bisnis. Dalam sebuah perusahaan, manajemen merupakan kompo…

Edition
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ISBN/ISSN
9786023768547
Collation
vi+162 hlm
Series Title
-
Call Number
658.01 ANJ m
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cover
Manajemen Keuangan
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Suhatmi, Chotidjah Erna

Edition
Cet.1 2024
ISBN/ISSN
9786023768240
Collation
viii + 156 hlm..., 16 x 24 cm
Series Title
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Call Number
658.15 SUH m

Edition
Cet.1 2024
ISBN/ISSN
9786023768240
Collation
viii + 156 hlm..., 16 x 24 cm
Series Title
-
Call Number
658.15 SUH m
Availability4
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cover
Manajemen Risiko
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Wicaksono, Dedy PrastyoOktaviani, Andri

Edition
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ISBN/ISSN
9786023768325
Collation
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Series Title
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Call Number
658.151 WIC m

Edition
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ISBN/ISSN
9786023768325
Collation
-
Series Title
-
Call Number
658.151 WIC m
Availability6
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cover
Sistem Informasi Manajemen
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Pujiyanto, RizkiIrawan, Ady

"Tujuan disusunnya buku ini adalah untuk menambah khasanah dan wawasan ilmu pengetahuan di bidang Sistem Informasi manajemen, membantu para pembaca dari berbagai kalangan baik akademisi maupun praktisi. Buku ini ditulis sejalan dengan Kurikulum Merdeka Belajar Kampus Merdeka (MBKM) yang menjadi titik acuan bagi seluruh Perguruan Tinggi untuk melakukan perubahan secara massif terhadap kurikulum …

Edition
Cet. 1
ISBN/ISSN
9786023768516
Collation
vi + 138 hlm
Series Title
-
Call Number
658.403 8 IRA s
Availability2
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cover
Pengaruh Harga, Islamic Lifestyle, dan Media Sosial Terhadap Keputusan Pembel…
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Putri, Fyolla Alycia

This study aims to analyze the influence of price, Islamic lifestyle, and social media on the purchase decision of pashmina hijabs among Generation Z in Jakarta. The research employed a quantitative approach through an online survey of 201 female Muslim respondents from Generation Z residing in Jakarta. : Data were collected using a Likert-scale questionnaire. Data analysis using Structural Equ…

Edition
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ISBN/ISSN
NIM.2110103019
Collation
-
Series Title
-
Call Number
REF 658.8342 PUT p
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cover
Pengaruh Persepsi Label Halal, Tingkat Penjualan, dan Review Produk Terhadap …
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WAHHAD, TAQY

Goal : This study aims to analyze the influence of halal label perception, sales level, and reviews on purchasing decisions for halal skincare products at TikTok Shop among men in Jabodetabek City. Methods : This study uses a quantitative method. The sampling technique that will be used is purposive sampling, where the sample is determined with certain considerations. The number of samples used…

Edition
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ISBN/ISSN
NIM.2110103039
Collation
-
Series Title
-
Call Number
REF 658.8342 WAH p
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