"this study aims to determine the effect of price, location, income and knowledge on the interest in buying a millennial generation house in DKI Jakarta. This research uses a quantitative approach. The method in this study uses the SEM (Structural Equation Modeling) method with the PLS 4.0 approach, with a case study of interest in buying a house in DKI Jakarta through distributin…
"Goal :The aim of this research is to analyze the financial performance of sharia banking in Indonesia before & during Covid 19. Methods : The financial performance analysis tools used are CAR, ROA, BOPO, FDR, NPF. Data analysis of the data used is quantitative with a comparative approach. The data source used uses historical reports on sharia banking financial ratios which have been …
"Mahmoud is a Muslim fashion brand that focuses on providing slim-fit dresses with elegant, modern designs while adhering to Sharia guidelines. This research uses the Business Model Canvas approach with an emphasis on the elements of customer segmentation and value proposition. The research methodology includes direct observation, in-depth interviews with 25 informants consisting of s…
"Based on data from the Ministry of Religious Affairs of the Republic of Indonesia, Muslims constitute the majority population, reaching 229.62 million, while the Indonesian Internet Service Providers Association (APJII) reported 221,563,479 internet users in 2024. Arabic holds a unique position as the language of the Qur’an; however, many who have memorized it do not understand its m…
"This research produced an accurate and detailed business model description for Rid's Coffee and Roastery business plan in West Kutai Regency. In particular, this research provides a clear understanding of the customer segments, value proposition, and revenue stream elements in the business model canvas analysis This research applies the action research method to analyze market pot…
" This study analyzes and develops PT QUPRO Manajemen Indonesia’s business model using the Business Model Canvas (BMC) framework. It aims to help the company adapt to digital transformation and changing consumer behavior by optimizing the Digital, Platform, Partnership, and Strategic Development (DPPSD) Division to strengthen its value proposition and competitiveness in the event …
Kuantitatif
Goal : To describe the implementation of asset valuation data collection and reporting into the ELSA PK system of the Ministry of Finance at KJPP Karmanto & Rekan Surabaya Branch, identify technical and administrative challenges, and evaluate the system’s effectiveness in improving work efficiency and regulatory compliance. Methods : This study employed a qualitative descriptive method using …
"Gayo coffee, originating from Central Aceh, is renowned for its unique flavor and premium quality. Despite its significant potential, the commercial marketing of Gayo coffee, particularly in the form of ready-to-drink beverages, remains limited. This study aims to develop an effective business planning model for Gayo coffee drinks, focusing on establishing appropriate Customer Segments…
"Objective: This study aims to analyze the effect of macroeconomic variables, namely inflation, the Rupiah exchange rate, BI rate, and money supply on the Indonesia Sharia Stock Index (ISSI). The research seeks to provide an empirical overview of the relationship between these macroeconomic factors and the performance of the Islamic capital market in Indonesia. Method: This research e…
"To analyze the influence of price and brand image on gojek customer preferences with maqashid syariah as a mediating variable in the city of Bogor. : This study employed a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis. Data were collected by distributing questionnaires to 180 Gojek user respondents in the Bogor city area. : Th…
"This study aims to analyze content marketing strategies in increasing social media engagement on the Instagram account @tazkiaofficial using the action research method approach. This approach was chosen because it allows researchers to intervene directly through the planning, acting, observing, and reflecting cycles in the content development process. Primary data was obtained throug…
"This study aims to design and implement a content marketing strategy to increase reach on the @syaribeautycare Instagram account using an action research method approach. The background of this research was the low reach and the absence of a structured content plan. The action research method was implemented for three months from January to March 2025, comprising three cycles of plan…
"Purpose: This research aims to determine the influence of Islamic financial literacy, demographic factors, and product knowledge on purchasing decisions for gold instalment products. Methodology: This study uses a quantitative approach with purposive sampling technique by distributing questionnaires to 170 respondents in the Jabodetabek area who have used or are currently using Islam…
"Objective: This study aims to determine the influence of Social Media Marketing, Content Marketing, and Customer Engagement on the Brand Image of the local brand Porteegoods, which utilizes Instagram as its primary marketing platform. Methodology: Structural Equation Modeling – Partial Least Square (SEM-PLS). Result: he results of this study indicate that Social Media Marketing, Cont…
"Makmur Jaya is a company operating in the Precast Concrete business sector. In general, precast concrete is a process of processing several concrete mixtures, the ingredients for which are made from cement, sand (fine aggregate), gravel (coarse aggregate), water and additives into a solid mass which is carried out by fabrication (printing). Precast concrete is a concrete component wi…
": This study aims to analyze and identify strategies that can be implemented to increase tempeh sales volume in Kampung Kopti, West Jakarta. Furthermore, this study aims to identify the challenges faced by tempeh entrepreneurs and the opportunities they can exploit to develop their businesses. : This study used qualitative methods, collecting data through in-depth interviews with…
Abstract This study aims to analyze the feasibility of the mobile Indomie food stall business plan, “Semangkuk Warmindo,” using the Business Model Canvas (BMC) approach. The research focuses on the customer segments and value proposition elements. The method employed is action research, utilizing observation and interviews with participants in Depok City. The findings indicate that the busi…
"To analyze the influence of digital literacy, digital Readliness, and Government support on the e-commerce adoption interest of MSMEs in Citeureup District. : This research employs a quantitative approach with a case study on MSMEs in Citeureup District. Data collection was conducted through a questionnaire distributed via Google Forms, addressing the research problem. The data ana…
"This study aims to determine the influence of social media platforms— Instagram, TikTok, and Facebook—on students’ active participation in environmental campaigns delivered by the Siap Darling account, both partially and simultaneously. This research employs a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 180 s…