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Marketing Management (International Edition) : Eleventh Edition

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For MBA and undergraduate courses in Marketing Management.
Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.

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Detail Information

Series Title

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Call Number

658.8 KOT M

Publisher

: Prentice-Hall., 2002

Collation

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Language

English

ISBN/ISSN

0130497150

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

11rd edition

Subject(s)

Marketing Management

Specific Detail Info

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Statement of Responsibility

Philip Kotler

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