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Determinasi Loyalitas Wisatawan Muslim Gen Z Dan Milenial Jabodetabek Pada Destinasi Wisata Halal Unggulan Di Indonesia

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"Goal : This study aims to analyze the determinants of loyalty of Millennial and Gen Z
Muslim tourists in Greater Jakarta (Jabodetabek) to leading halal tourism destinations
in Indonesia. The primary focus is on the influence of destination image (affective and
cognitive) on halal experiences, satisfaction, and tourist loyalty. Drawing on
Expectation Confirmation Theory (ECT) and Muslim consumer behavior theory, this
study seeks to address the research gap regarding how urban Muslim tourists evaluate
halal experiences at destinations in Muslim-majority and minority regions that are
considered high-priority tourism destinations in Indonesia..
Methode : The research method used was a quantitative approach with Partial Least
Squares Structural Equation Modeling (PLS-SEM). Primary data were obtained
through an online questionnaire distributed to 137 Muslim Millennials and Gen Z
respondents residing in Greater Jakarta (Jabodetabek) and having visited leading halal
tourism destinations. The research instrument measured affective image, cognitive
image, halal experience, satisfaction, and tourist loyalty using a five-point Likert scale.
Fact/Finding : The results showed that affective image and cognitive image had a
significant positive effect on halal experience and tourist loyalty. Halal experience was
shown to have a very strong positive effect on tourist satisfaction, while tourist
satisfaction did not have a significant direct effect on loyalty. These findings confirm
that loyalty in the Millennial and Gen Z segments is shaped more by perceptions of
destination image and halal experience than by satisfaction alone. Practically, this
research provides important implications for halal destination managers to strengthen
the emotional and rational aspects of providing Sharia-compliant halal services while
building deep emotional bonds with young Muslim tourists."

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Availability

Detail Information

Series Title

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Call Number

REF 338.4791 AND d

Publisher

Bogor : Universitas Tazkia., 2025

Collation

MES

Language

Indonesia

ISBN/ISSN

NIM.2120405030

Classification

338.4791

Content Type

-

Media Type

-

Carrier Type

-

Edition

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Subject(s)

Halal Tourism
Destination Image
satisfaction
generation z
Milenial Generation
Tourist Loyalty
Halal Experience

Specific Detail Info

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Statement of Responsibility

Andriyana

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