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Pengaruh Bauran Pemasaran Dan Layanan Prima Dalam Menciptakan Word Of Mouth Marketing (WOM) Positif Serta Implikasinya Pada Islamic Wealth Management

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"This study analyzes the effect of marketing mix and excellent service on positive
word of mouth (WOM) for Warung Mikro Bank Syariah Mandiri (BSM) products.
The approach used is quantitative with the Structural Equation Modeling (SEM)
method through LISREL 8 software, with 125 respondents from three BSM units
in Bogor Regency. The results indicate that the marketing mix significantly
influences positive WOM, with the product indicator being the most dominant.
Meanwhile, excellent service does not have a significant influence. These findings
indicate that optimizing the marketing mix, particularly product and price, is
crucial for enhancing WOM and financing volume. The Micro Warung product
has high margins and significantly contributes to the bank's profits, so improving
WOM also supports Islamic Wealth Management through better profit-sharing for
customers"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8 SAT p

Publisher

Bogor : STEI Tazkia., 2015

Collation

MES

Language

Indonesia

ISBN/ISSN

NIM.13020017

Classification

658.8

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Wourd Of Mouth (WOM)
Structural Equation Modeling (SEM)

Specific Detail Info

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Statement of Responsibility

Putra Satria

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