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Pengaruh Ekuitas Merek Terhadap Minat Beli Ulang Produk Fashion Olahraga Muslimah (Studi Kasus Merek Nay Sportswear)

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"Goal: The purpose of this study is to identify factors that can influence the intention
to repurchase Muslim sports fashion products. In particular, the variables of Brand
equity, namely Brand awareness, Brand associations, and perceived quality are the
variables used in research to determine their effect on repurchasing intention for
Muslimah sports fashion products.
Methode: The research method used is a quantitative method with nonprobability
sampling technique.
Fact/Finding: Brand Awareness has a positive and significant effect on repurchase
intention. Brand Associations have a positive and significant effect on repurchase
interest. Perceived Quality has a positive and significant effect on repurchase
intention. All brand equity variables (Brand Awareness, Brand Associations,
Perceived Quality, Perceived Quality) simultaneously influence consumers'
repurchase interest in the Nay Sportswear brand"

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Availability

Detail Information

Series Title

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Call Number

REF 658.8343 AZZ p

Publisher

Bogor : IAI Tazkia., 2023

Collation

MBS

Language

Indonesia

ISBN/ISSN

NIM.16101123

Classification

658.8343

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Muslimah
Repurchase Intention
Brand Equity
Brand Associations
Perceived Quality
Brand Loyality
Sportswear

Specific Detail Info

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Statement of Responsibility

Nabilah Azzahroh

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