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Analisis Pengaruh Literasi Keuangan, Digitgalisasi, dan Sertifikasi Halal Terhadap Kinerja UMKM di Kabupaten Bogor
Analyzing the influence of financial literacy, digitalization, and halal certification on the performance of MSMEs in Bogor Regency The method used was a quantitative approach using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Data were obtained by distributing questionnaires to 100 culinary MSMEs in Bogor Regency. The results of the study indicate that all three independent variables have a positive and significant impact on MSME performance, with financial literacy being the most dominant variable. This finding reinforces the Resource Based View (RBV) theory, which emphasizes the importance of internal resources as a determinant of competitive advantage.
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